Lead, Digital Marketing

BlueSteel Solutions

Marketing & Communications

Responsibilities:

Content Creation & Management:

• Oversee social media marketing initiatives that align with the company’s brand and marketing objectives.
• Work closely with content creators to ensure digital content aligns with marketing strategy and brand guidelines.
Ensure consistent voice, messaging, and branding across all social media platforms.

Strategy Development:

• Create and implement comprehensive digital marketing strategies across various platforms (SEO, SEM, email marketing, social media, and content marketing).
• Identify target audiences and craft strategies that engage, inform, and motivate.#
Collaborate to align digital marketing strategies with overall company objectives.

Community Management:

• Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner.
• Foster relationships with followers and potential clients, creating a positive and active online community.
Monitor and report on feedback and online reviews.

Analytics & Reporting:

• Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other relevant platforms.
• Prepare monthly reports to evaluate the success of social media campaigns and provide actionable insights.
Suggest improvements based on data to enhance social media performance.

Collaboration:

• Work closely with team members to align social media content with ongoing marketing campaigns.
• Collaborate with the sales team to support client acquisition and retention through social media efforts.
• Collaborate with external agencies, influencers, and other partners when necessary.
Have regular team meetings to share ideas and progress.

Continuous Improvement:

• Stay updated on the latest social media best practices and emerging trends.
• Propose innovative approaches to increase engagement and drive traffic to the company’s website.
Participate in ongoing training and development to improve skills.

Team Management:

• Lead, mentor, and manage a team of digital marketing specialists, ensuring timely and effective execution of campaigns
Provide guidance and support to team members, fostering an environment of growth and learning.

Requirements:

• 5 years of experience.
• Degree in a related field.