Social Media & Digital Marketing Manager

We’re looking for a visionary and hands-on Social Media & Digital Marketing Manager to join our mission-led team and help shape the digital future of our brand. This is more than just a marketing role, it’s an opportunity to build a global community, challenge industry norms, and amplify voices that are often unheard in conversations about menstruation, wellness, and sustainability.

As a key member of our team, you’ll drive our digital marketing strategy, lead content creation, and build authentic connections across platforms. You’ll bring fresh, bold ideas, have a strong grasp of cultural nuances in UK and African markets, and a deep passion for impact-led storytelling.

1. Strategy & Brand Voice

• Lead and evolve our digital and social media strategy across Instagram, TikTok, LinkedIn, and more.
• Define and refine our brand voice to ensure cultural sensitivity and emotional resonance across markets.
• Align all marketing activities with our mission, values, and business goals.

2. Social Media Management

• Plan, create, and schedule engaging, high-impact content that sparks conversation and builds brand awareness.
• Manage daily posting, interactions, and community management creating an active and safe digital space.
• Monitor platform trends and adapt strategies quickly and creatively.

3. Content Creation & Storytelling

• Develop original content (video, photo, blog, social copy, email) that educates, entertains, and connects with our audience.
• Collaborate with creators, and the team to ensure everything is visually and emotionally on-brand.
• Tell real stories; spotlight community voices, elevate lived experiences, and normalise conversations around period health and sustainability.

4. Campaigns & Influencer Partnerships

• Design and execute end-to-end digital campaigns for product launches, events, and key calendar moments.
• Identify and manage partnerships with influencers, content creators, and brand ambassadors in the UK and African markets.
• Measure performance and continuously optimise based on real-time insights.

5. Email Marketing & CRM

• Plan and launch email campaigns that nurture our community and drive engagement and sales.
• Segment lists, personalise messaging, and monitor KPIs for growth and retention.

6. Analytics & Market Insights

• Regularly track metrics across platforms; from engagement and reach to conversion and retention.
• Use tools like Google Analytics, Meta Business Suite, TikTok analytics, and email dashboards to extract actionable insights.
• Keep a finger on the pulse of digital trends, cultural shifts, and competitor activity in both UK and African markets.

7. Community & Impact Building

• Engage meaningfully with our audience around themes of women’s health, social equity, sustainability, and self-care.
• Forge digital partnerships with NGOs, educators, community leaders, and grassroots initiatives to amplify our mission.

Experience

• 3+ years in social media management, digital marketing, or content creation.
• Experience building digital communities and brand identities, ideally in wellness, femtech, or sustainability sectors.
• Demonstrated success with influencer marketing, campaign planning, and audience growth.
• Experience across global or multicultural markets, especially UK and Africa is a strong plus.

That said; if you’re earlier in your journey but have a strong portfolio, deep passion for women’s health, and the ambition to grow with us, we’re open to hearing from you! Skills can be learned but heart, vision, and drive matter most.

Skills

• Strong writing and storytelling skills, you know how to craft a caption that lands.
• Confident with tools like Canva, Adobe Suite, Later, Buffer, Notion, or similar.
• Data-savvy: you can interpret metrics, refine strategies, and justify your creative decisions.
• Basic knowledge of SEO, paid ads, and CRM/email platforms is a bonus.

Mindset

• Creative, curious, and unafraid to try something new.
• Self-starter who thrives in fast-paced, start-up environments and takes lead in role.
• Deeply passionate about social impact, health equity, and gender inclusivity.
• Comfortable working autonomously and collaboratively across time zones and cultures.

What We Offer

• A purpose-driven brand creating real change in period care, sustainability, and global health.
• The chance to shape brand direction and community culture from an early stage.
• Flexible working hours, location independence, and the opportunity to grow with us.
• A supportive, empowering, and creative team that values your voice and vision.
• Access to meaningful partnerships, change makers, and impact-driven networks.

Job Type: Full-time