Responsibilities
Strategy Development and Execution
- Develop Comprehensive Digital Marketing Strategies: Formulate and implement multi-channel digital marketing strategies that align with our business goals and resonate with our target audience.
- Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
- Brand Promotion: Elevate brand awareness and visibility through innovative digital storytelling, collaborations, and high-impact performance campaigns.
Content Creation and Management
- Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
- Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.
Social Media Management
- Platform Oversight: Play an oversight role in overseeing efforts to grow our brand presence across Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging platforms
- Community Engagement: Supervise the work of the Social Media Manager in engaging our online community and fostering a positive interactions with community members.
SEO/SEM Optimization
- SEO Strategy: Implement and optimize on-page and off-page SEO strategies to improve our website's search engine rankings and grow organic traffic.
- SEM Campaigns: Execute data-driven paid search strategies or SEM campaigns, including keyword targeting, bidding, and A/B testing of ad creatives.
Email Marketing
- Campaign Creation: Design and execute targeted email marketing campaigns for lead nurturing, customer retention, and promotions.
- Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates based on analytics and A/B testing.
Paid Advertising
- PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
- Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.
Analytics and Reporting
- Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
- Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
- KPI Tracking: Track key performance indicators such as CAC, ROAS, CTR, CPL and CLV, etc. to measure the success of marketing efforts and inform future strategies.
Collaboration and Communication
- Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
- Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.
Market Research
- Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.
- Customer Insights: Gather and analyze customer feedback to inform marketing strategies and improve service offerings.
Experience/Qualification/Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years of hands-on experience in digital and performance marketing, preferably within the travel or hospitality industry.
- Strong content creation and storytelling capabilities.
- Excellent copywriting and proofreading skills.
- Proficient in managing email campaigns using platforms like Mailchimp or Constant Contact.
- Solid understanding of customer journeys and funnel-based marketing.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and time management skills.
- Proficient in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
- Strong understanding of SEO, SEM, and PPC best practices.
- Knowledge of web analytics and reporting tools.
Job Type: Full-time
Expected Start Date: 01/09/2025