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Performance Marketing Specialist (Nigeria)

Bridges Entertainment
Lagos, Lagos State
Full time
14 hours ago
Today
B

Performance Marketing Specialist (Nigeria)

Bridges Entertainment

Human Resources

Lagos Full Time
Entertainment, Events & Sport Confidential
  • Minimum Qualification :
  • Experience Level : Entry level
  • Experience Length : 2 years

Job Description/Requirements


Job Overview:


Our Client, Spade - are building one of the most dynamic and engaging sports betting platforms in the industry — and are looking for a Performance Marketing Specialist to help scale.

In this role, you’ll lead the strategy and execution of paid media campaigns across Google, Meta, TikTok, and other performance channels.

Your mission: drive user acquisition, boost conversions, and optimize ROI. You’ll work closely with cross-functional teams to bring creative campaigns to life, analyze results in real time, and continuously improve performance based on data-driven insights.

If you're results-obsessed, love experimenting with ads, and want to be part of a bold, fast-growing brand at the intersection of sports, tech, and entertainment — we’d love to have you on our team.


Key Responsibilities:


Paid Media Campaign Management

  • Plan, launch, manage, and optimize campaigns on platforms like:
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook, Instagram)
  • Twitter, TikTok, Snapchat, Programmatic, etc.
  • Ensure proper campaign tracking, UTM tagging, and budget pacing.

Campaign Strategy & Optimization

  • Define audience segmentation, bidding strategies, ad placements, and A/B tests.
  • Continuously test and iterate ad creatives, copy, and landing pages to improve conversion rates.
  • Monitor daily performance metrics such as CTR, CPC, CPA, ROAS, etc.

Data Analysis & Reporting

  • Track KPIs and deliver weekly/monthly performance reports.
  • Use insights from analytics tools (Google Analytics, Meta Insights, etc.) to inform strategies.
  • Set up dashboards for real-time performance monitoring.

Conversion Rate Optimization (CRO)

  • Collaborate with web and product teams to optimize user journeys and landing page experiences.
  • Implement retargeting and funnel-based strategies to increase customer sign-ups and deposits.

Budget & Forecasting

  • Manage and allocate advertising budgets across channels based on ROI.
  • Forecast campaign spend, results, and identify scaling opportunities.

Cross-Functional Collaboration

  • Work closely with the content, design, CRM, and affiliate teams to align campaign messaging and timing.
  • Coordinate with compliance/legal teams to ensure all ads follow advertising and gaming guidelines.

Skills & Qualifications:

  • Bachelor's degree in Marketing, Digital Media, Business, or related field.
  • 2–4 years of hands-on experience in performance marketing, preferably in sports betting, e-commerce, gaming, or fintech.
  • Proficient in using:
  • Google Ads & Google Analytics (GA4)
  • Facebook Ads Manager
  • TikTok Ads, Twitter Ads, etc.
  • Data visualization tools like Looker Studio or Tableau
  • Strong analytical skills with a performance-driven mindset.
  • Experience with retargeting, pixel tracking, and event-based conversion tracking.
  • Comfortable working in a fast-paced, performance-first environment.
  • 

Bonus Skills (Nice to Have):

  • Experience working with affiliate marketing or influencer partnerships.
  • Familiarity with betting, sportsbook promotions, or gaming user flows.
  • Certification in Google Ads or Meta Blueprint.
  • Knowledge of tools like SEMrush, Ahrefs, or SimilarWeb.



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