Digital Marketing and Client Acquisition Officer(Remote)

Clerview Business Solutions ltd

Marketing & Communications

Responsibilities:

Email Marketing & Automation:

• Build segmented email lists (contractors, corporate accounts, referral partners) in Airtable/CRM
• Design & deploy drip sequences (welcome, nurture, re-engagement) in Smartlead or MailerLite, verify and qualify leads professionally.
• A/B test subject lines, content, and CTAs; optimize open/click/conversion rates. Ensure conversion through strong email marketing via various channels.
Track campaign KPIs: deliverability, open rate 30%, CTR 5%, conversion
• 10%
• Plan social media activities and delegate and monitor task by the Social media officer

Team & Task Management:

• Host daily stand-up checklists for VAs; track completion in Airtable and project boards on Trello and Jira
• Assign new tasks to other team members, monitor progress, remove blockers, and ensure continuity

PPC & Paid Ads Support:

• Assist in setting up local Google Ads/Meta Ads campaigns and online campaigns for different locales and targeting. Monitor ad spend vs. ROI; report on CPL (cost per lead) and CPA (cost per acquisition)

SEO & Website Optimization:

• Audit landing pages: ensure Yoast-style on-page SEO, white hat on-page & off-page SEO, quality backlinks, meta descriptions, keywords
Suggest blog topics and optimize existing pages for regional keywords

Requirements:

• Deep familiarity with email-drip tools (Smartlead, MailerLite, or similar)
• Basic HTML/CSS for email templates and setup
• Comfortable with Google Analytics, Google Ads, Meta Ads Manager
• Excellent copywriting, A/B testing mindset
• Organized, metric-driven, proactive communicator