Marketing Operations Officer

The Marketing Operations Associate at Cove Real Estate and Constructions serves as a strategic enabler within our marketing organization, driving operational excellence and technological innovation. This position focuses on streamlining marketing processes, optimizing campaign performance, and ensuring data-driven decision making across all marketing initiatives. The successful candidate will act as a bridge between marketing strategy and execution, enabling our team to scale efficiently while maintaining the highest standards of quality and brand consistency.

Key Responsibilities

Marketing Process Optimization

• Analyze existing marketing workflows and implement improvements to boost operational efficiency and support Cove Real Estate and Constructions expansion goals
• Partner with internal stakeholders to create comprehensive documentation of marketing processes, ensuring standardization and scalability across all functions
• Establish best practices and standard operating procedures to maintain consistency in marketing operations

Campaign Execution and Coordination

• Provide comprehensive support for marketing campaigns throughout their lifecycle, including strategic planning, tactical execution, performance monitoring, and results analysis
• Guarantee alignment between all marketing initiatives and Cove Real Estate and Constructions brand identity and strategic business objectives
• Coordinate closely with creative, content and media teams to ensure timely delivery of high-quality marketing materials

Technology Infrastructure Management

• Manage and optimize marketing technology stack, including automation platforms, CRM systems (such as Salesforce, Zoho ), and related marketing tools to ensure optimal performance and data integrity
• Partner with IT teams and other departments to implement seamless technology integrations that enhance marketing efficiency and productivity

Performance Analysis and Insights

• Track and evaluate critical marketing KPIs including conversion rates, lead generation metrics, and campaign effectiveness to generate strategic insights for continuous optimization
• Develop comprehensive performance reports that clearly communicate marketing impact, effectiveness, and return on investment to key stakeholders

Financial and Resource Management

• Oversee marketing budget allocation and expenditure tracking to ensure campaigns operate within approved financial parameters while maximizing results
• Work collaboratively with finance and operations teams to maintain accurate budget monitoring and reporting

Strategic Partnership and Collaboration

• Foster strong working relationships with sales, product development, and customer service teams to ensure marketing initiatives support broader organizational objectives
• Cultivate a collaborative marketing culture that promotes knowledge sharing and drives successful project outcomes

External Relationship Management

• Manage relationships with external vendors, realtors, and strategic partners to ensure timely delivery of marketing services and assets
• Assess and monitor third-party partner performance to maintain quality standards and maximize value

Brand Governance and Compliance

• Maintain strict adherence to Cove Real Estate and Constructions brand guidelines and messaging standards across all marketing communications
• Ensure all marketing activities comply with applicable legal, regulatory, and industry requirements, with particular attention to land sales and investment regulations

Innovation and Development

• Monitor emerging marketing trends, technologies, and best practices to position Cove Real Estate and Constructions as an industry leader
• Proactively identify opportunities for process optimization and innovative approaches to marketing operations

Required Qualifications

Educational Background

• Bachelor's degree in Marketing, Business Administration, or related discipline
• Professional certifications in marketing automation platforms (HubSpot, Zoho), CRM systems, or project management methodologies preferred

Professional Experience

• Minimum 3 years of experience in marketing operations, marketing project management, or comparable roles
• Demonstrated expertise in managing multi-channel campaigns, optimizing marketing systems, and utilizing data for performance enhancement

Core Competencies

• Exceptional project management and organizational capabilities with proven ability to manage multiple concurrent projects
• Advanced proficiency in marketing automation tools, CRM platforms, and analytics software
• Strong analytical skills with ability to interpret complex data and generate strategic insights
• Excellent communication and collaboration skills for effective cross-functional teamwork
• Detail-oriented approach with process-focused mindset and ability to thrive in fast-paced environments

Preferred Qualifications

• Background in real estate or land investment marketing
• Experience with digital marketing strategies and tools specific to real estate/land sales

Benefits

• Supportive company culture focused on employee wellbeing
• Performance-based incentives and bonuses
• Career advancement pathways within a growing organization
• HMO

Job Type: Full-time

Application Question(s):

• Are you currently Employed?
• Why are you looking for a new job?
• What interests you most about our company?
• How Often are you willing to travel?
• Can we contact the references you've listed on your job application?
• Would you be willing to take up a telephone interview?
• What are the key contributions you can bring to this role?

Education:

• Undergraduate (Preferred)

Location:

• Port Harcourt (Required)