Digital Marketing Lead
relatedmotion
- Minimum Qualification :
- Experience Level : Senior level
- Experience Length : 5 years
Job Description/Requirements
Company Overview
Related Motion Company is a dynamic and fast-growing media production company based in Lekki Phase 1, Lagos. We specialize in high-quality content creation across film, documentary, commercial, and event coverage. With a team of talented creatives and storytellers, we are committed to delivering world-class visual experiences that inform, entertain, and inspire.
Role Overview
The Digital Marketing Lead at Related Motions will own the end-to-end digital strategy across YouTube, social media, email, web, and paid ads. You’ll drive growth, build the brand voice, and lead digital monetization strategies for our YouTube shows, commercials, documentaries, and film projects.
Key Responsibilities
- Develop and execute a 12-month digital marketing strategy across platforms.
- Manage and grow Related Motions’ YouTube channel — SEO, thumbnails, titles, retention strategies.
- Coordinate campaign rollouts for movies, YouTube shows, and commercials.
- Oversee and guide the content calendar, social media strategy, and ad campaigns.
- Build brand awareness through influencer partnerships, media outreach, and online activations.
- Track and optimize KPIs: reach, engagement, CTR, watch time, subscriber growth, etc.
- Lead monetization strategies: affiliate, YouTube AdSense, brand partnerships, paid content.
- Manage a small digital marketing team (starting with one executive) and external vendors. Report insights to the Creative Director.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 5 years+ experience in a digital marketing or content marketing role (preferably in media/film).
- Deep understanding of YouTube and digital content marketing.
- Strong command of tools: Meta Ads, Google Ads, YouTube Studio, SEM tools, Canva, Mailchimp, etc.
- Experience building or growing a brand online, ideally in entertainment or production. Team management experience is a plus.
How to Apply
Interested candidates should submit their resume along with links to previous work (showreel, portfolio, or project samples) to: [email protected]
Subject Line: Digital Marketing Application – [Your Full Name]
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