Digital Marketing Expert

WakaMi

Marketing & Communications

Company: WakaMi

Location: Hybrid – Lagos, Nigeria (3 days on-site, 2 days remote per week)

Employment Type: Full‑Time

About WakaMi Nigeria Limited

WakaMi is a fast-growing on-demand service platform in Nigeria that connects busy professionals and individuals with reliable task-doers providing a smart way to outsource errands or earn by completing them. WakaMi brings everyday convenience and flexibility through a task-based marketplace that helps people reclaim their time.

Our mission is to simplify life in Nigeria by making everyday errands efficient, reliable, and accessible through technology.

Key Responsibilities

Digital Strategy & Campaign Planning

• Develop and execute digital marketing strategies to drive user acquisition, engagement, and retention.
• Plan, launch, and manage digital campaigns across all major social media platforms (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, YouTube, etc.).
Define campaign goals, messaging, timelines, and success metrics tailored to specific audience segments.

Content Creation & Management

• Create compelling digital content including graphics, video clips, motion stories, carousels, and reels for campaigns and organic engagement.
• Write, edit, and optimize content for social media, website, blogs, and email marketing.
Use tools like Canva, Adobe Creative Suite, CapCut, or InShot to develop, repurpose, and edit visual content.

Campaign Execution & Project Management

• Coordinate digital campaigns end-to-end, including content calendars, production timelines, asset delivery, and stakeholder reviews.
Use project management tools (e.g., Trello, Asana, Notion) to track progress and ensure deadlines are met.

Analytics & Reporting

• Monitor and analyze performance across platforms using Google Analytics, Meta Insights, and platform-specific dashboards.
Deliver regular reports with insights and recommendations for improvement.

Website & App Marketing Support

• Support landing page optimization, SEO implementation, and in-app messaging strategies.
Collaborate with design and development teams on content updates, UX improvements, and promotional rollouts.

Brand Voice & Community Engagement

• Manage brand tone and consistency across all digital touchpoints.
Engage online communities, respond to inquiries, and drive user interaction and advocacy.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 3+ years of digital marketing experience—preferably in startups, apps, or service-based platforms.
• Proven ability to create and edit content across formats (text, image, video) for diverse platforms.
• Experience running high-performing campaigns on Instagram, Facebook, TikTok, LinkedIn, Twitter/X , and others.
• Skilled in tools like Google Ads, Meta Business Suite, Canva, CapCut, Adobe Creative Suite, and email platforms (Mailchimp, Brevo, etc.).
• Strong project management and organizational skills.
Analytical mindset with strong reporting capabilities.

Work Schedule & Environment

• Hybrid Model: 3 days on-site in Lagos (Monday–Wednesday preferred), 2 days remote.
• Fast-paced, collaborative startup culture.
Opportunity to grow with a brand redefining convenience in Nigeria.

How to Apply

Send your CV, portfolio (including campaign samples and content work), and a brief cover letter to [email protected] with the subject line:

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