Country Manager

Hengbao International Pte Ltd

About Us

Hengbao International (HBI) is the Singapore-based global arm of Hengbao Co Ltd (SZSE: 002104), a publicly listed high-tech leader with over 30 years of smart-card, digital-payment and IoT innovation. Backed by advanced R&D and production hubs in Singapore and China, our solutions stem from contactless IC cards and payment terminals to scalable ticketing systems and cybersecurity platforms, power banking, telecom, transport, public services and fintech around the world.

Join our 1,500-strong team to drive high-impact deployments across APAC, MEA, EU and LATAM, and play a pivotal role in shaping the future of secure, connected ecosystems.

The Role

As Country Manager for Hengbao’s Banking, Financial Services & Insurance (BFSI) business across Africa, you will report to the VP, APMEA and own the region’s P&L and annual targets. You’ll develop and execute a comprehensive business plan—spanning product-line strategies, sales forecasts, joint ventures or acquisitions, and infrastructure investments—to drive market share and profitability across priority markets.

Key Responsibilities

Strategic Planning: Build a detailed regional business plan, including product-line roadmaps, sales projections, JV or target-acquisition strategies, and CapEx requirements.

Organization & Talent: Design a phased organization chart and hiring roadmap; lead interviewing, recruitment, and team-structure optimization to scale capabilities in line with business milestones.

P&L & Target Ownership: Deliver on annual revenue, margin, and market-share goals as part of the broader APMEA performance objectives.

OKR Management: Establish clear, measurable OKRs for all direct reports and ensure alignment and accountability across the regional team.

Stakeholder Engagement: Cultivate and maintain executive-level relationships with Tier-1 banks, regulators, and fintech partners; negotiate major contracts and partnership agreements.

Performance Reporting: Track and report regularly on key financial and operational metrics, adapting strategy based on market feedback and competitive dynamics.

Qualifications & Skills

• Bachelor’s degree; MBA or advanced finance/business qualification preferred
• 10+ years’ senior leadership in the African BFSI market, with proven P&L accountability
• Demonstrated success selling digital-security, payment-technology, smart-card solutions, or module packaging to banks and financial regulators
• Strong strategic-planning, financial-modeling, and investment-analysis skills
• Proven ability to build, motivate, and develop high-performance teams in emerging-market environments
• Exceptional stakeholder-management, negotiation, and cross-cultural communication abilities
Fluent in English; additional regional languages (e.g., French) a plus

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