Direct Marketing Specialist

CareerBuddy

Marketing & Communications

We're are hiring a Digital Marketing Specialist to join a fast-growing business in the industrial and commercial equipment space. This is your chance to lead campaigns across multiple channels, create high-performing content, and drive measurable growth in an exciting, fast-paced environment.
If you're creative, analytical, and love turning ideas into conversions, this role is just for you.
Who are we searching for?

• You're an experienced ad manager who knows how to squeeze maximum ROI from Facebook, TikTok, and YouTube campaigns.
• You're skilled in building and executing email and SMS campaigns that don't just reach audiences but drive them to take action.
• You're a content strategist who can manage blogs, websites, YouTube, and social platforms with consistency and impact including creating captivating content and videos.
• You're SEO-savvy and understand how to optimize visibility, traffic, and conversions.
• You're comfortable leading and nurturing digital communities, including affiliates and sellers.
You're organized, self-driven, and capable of managing multiple campaigns at once without missing a beat.

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Your Responsibilities...

• You will create, launch, and optimize digital ad campaigns on Facebook, TikTok, and YouTube with a strong focus on conversions and ROI.
• You will oversee content creation and strategy across SMS, email, website, blog, YouTube, and affiliate platforms.
• You will collate numbers across all locations and send out targeted promotional SMS campaigns.
• You will build and grow a lead generation system through compelling email campaigns.
• You will manage and grow engagement on two existing YouTube channels.
• You will recruit, onboard, and support affiliate sellers to maximize their promotion and commission potential.
You will implement strong SEO strategies to ensure products and services are clearly represented and easily found.

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To be considered, you should have...

• Proven experience in ad management (Facebook, TikTok, YouTube).
• Hands-on skills in email marketing, SMS campaigns, and lead generation.
• Strong content management experience across multiple platforms.
• SEO expertise to optimize websites and campaigns for performance.
• The ability to grow and nurture online communities (including affiliate groups).
A proactive, organized, and results-oriented work style.

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Challenges you may face in this role...

• Balancing multiple campaigns and platforms simultaneously.
• Driving measurable ROI in highly competitive digital spaces.
Coordinating affiliate networks while managing core brand messaging.

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The goodies...

• Remuneration: â¦200,000 â â¦250,000 monthly net
• Flexible Hybrid work model
• A fast-paced role with visible impact.
• Growth opportunities in a scaling business.
A collaborative environment where initiative is celebrated.

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