Marketing Specialist

BOW CONSULTANCY SERVICES

Marketing & Communications

Company Description

BOW CONSULTANCY SERVICES is a world-class agency dedicated to providing international admissions, scholarship opportunities, internships, academic guidance, and capacity building. Our mission is to open doors to global educational and professional opportunities. We strive to support each client with personalized services and expertise to achieve their academic and career goals.

About the Role

We are looking for a creative, results-driven Marketing Specialist to join our team. The ideal candidate will have a flair for design, storytelling, and digital engagement, with the ability to produce high-quality marketing materials that align with our brand voice and objectives. This is a full-time hybrid role for a Marketing Specialist, in Nigeria with some work-from-home flexibility. The Marketing Specialist will be responsible for executing marketing strategies, conducting market research, and driving sales efforts. The role includes day-to-day tasks such as developing marketing campaigns, managing customer service interactions, and enhancing communication channels. The specialist will also monitor marketing trends and analyze data to optimize performance.

Key Responsibilities

• Design and create fliers, brochures, and other promotional materials.
• Develop engaging written, visual, and multimedia content for social media platforms.
• Plan, produce, and edit vlogs, video content, and voice-overs.
• Manage and optimize social media content calendars.
• Create and execute email marketing campaigns.
• Produce marketing copy and visuals for events, programs, and client engagement.
• Support brand consistency and ensure all materials align with organizational goals.
Collaborate with the Executive Director and other team members to implement marketing strategies.

Minimum Requirements

• Laptop and internet-enabled phone.
• Proven experience in digital marketing, content creation, or a related field.
• Proficiency in graphic design and video editing tools.
• Strong storytelling and copywriting skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
Creative, innovative, and detail-oriented approach to work.

Qualifications

• Strong Communication and Customer Service skills
• Experience in Market Research and Sales
• Proficiency in developing and implementing Marketing Strategies
• Excellent organizational and analytical skills
• Ability to work independently and in a hybrid environment
Bachelor's degree in Marketing, Business, or related field

Preferred Skills

• Experience in email marketing platforms and social media analytics.
• Knowledge of branding and marketing trends.
• Strong communication and collaboration skills.

Work Type: Remote with occasional in-person requirements.

How to Apply:

Interested candidates should submit their CV, portfolio (including sample designs and/or video work), and a brief cover letter to admin@bowconsultancies.com or through the LinkedIn apply with the subject line Marketing Specialist Application.

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