JOB ADVERTISEMENT
Bridgemead Consulting is a holistic and innovative business consultancy that believes in connecting businesses with the right individuals. We are recruiting on behalf of our client, a skincare and beauty consultancy, for the position below:
Job Title: Digital Marketing Specialist
Code: BMC/HS/DMS/001
Location: Lekki Phase 1, Lagos, Nigeria
Work Mode: Full Time
Work Hours: 8 am- 5 pm, 9 am-6 pm; Mondays- Fridays
Job Summary
We are seeking to recruit for the position of Digital Marketing Specialist who will be responsible for developing and executing comprehensive digital marketing strategies to drive online growth, enhance brand visibility, and generate leads across various digital channels. This role focuses on optimizing online presence and maximizing ROI through data-driven campaigns.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across all digital channels, including SEO, SEM, social media, email, and display advertising.
- Plan and execute content calendars for key social media platforms including Instagram, TikTok, and YouTube Shorts, encompassing feed posts, reels, stories, and carousels.
- Set up and manage Meta Ads (Facebook, Instagram), Google Ads, and advanced retargeting campaigns to optimize ad spend and performance.
- Build and automate effective email marketing campaigns (newsletters, promotions, product education) using platforms like Klaviyo, Mailchimp, or similar tools.
- Implement and continuously optimize SEO best practices to improve organic search rankings and drive web traffic.
- Track, analyze, and report on website traffic, engagement, conversion rates, and overall digital campaign performance using analytics tools.
- Identify new digital marketing trends and technologies, evaluating their potential for integration into current strategies.
- Collaborate with the Marketing and Branding Manager to ensure consistent brand messaging and visual identity across all digital platforms.
- Manage digital marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
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- Conduct competitive analysis to identify market opportunities and inform digital strategy adjustments.
Qualifications & Professional Experience
- Bachelor’s degree in Mass Communication, Marketing, or a related field.
- Digital Marketing certification is a plus
- 3–5 years’ experience in marketing, branding, or content creation, ideally in beauty, skincare, fashion, wellness, or FMCG.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CRM tools, email marketing platforms).
- Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
- Comprehensive knowledge of digital marketing strategies and execution.
- Proven track record in driving digital growth and ROI.
Key Competencies
- Excellent analytical, problem-solving, and communication skills.
- Meticulous attention to detail and accuracy.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Ability to work independently and as part of a team.
- Excellent organisational skills
General Conditions
- Remuneration – N600,000 – N650,000
Job Type: Full-time
Pay: ₦600,000.00 - ₦650,000.00 per month