Job Title: Digital Marketing Executive
Location: Surulere, Lagos State
Salary: N300,000 net
Sector: Health and wellness
Position Summary:
The candidate will be responsible for managing digital campaigns, overseeing social media presence, driving online advertising, and collaborating cross-functionally to support integrated marketing initiatives.
Key Responsibilities:
1. Digital Strategy & Brand Awareness:
· Develop and implement a robust digital marketing strategy tailored to the Nigerian market to promote the organization products and brand values.
· Build strong online brand positioning, targeting both potential members and customers nationwide.
· Identify emerging digital trends and recommend tools or platforms for effective audience engagement.
2. Social Media Management:
· Plan, schedule, and manage all official social media accounts (Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc.).
· Create engaging, informative, and culturally relevant content to increase followers and engagement rates.
3. Content Creation & Visual Communication:
· Collaborate with graphic designers and content creators to develop multimedia content (images, videos, infographics) for campaigns and promotions.
· Produce compelling blog posts, email newsletters, landing pages, and digital marketing materials.
· Localize global content to suit Nigerian market dynamics and linguistic preferences.
4. Online Advertising & Campaign Management:
· Plan, execute, and optimize paid campaigns via Google Ads, Facebook Ads Manager, Instagram promotions, YouTube ads, and other digital platforms.
· Conduct A/B testing, monitor campaign performance, and adjust tactics to improve ROI
5. Website & SEO Management:
· Work with IT or external developers to maintain and update the Nigerian company website with current promotions, events, product information, and success stories.
· Optimize website content for search engines (SEO), improving organic rankings and website traffic.
· Monitor analytics (Google Analytics, Meta Insights, etc.) and report on digital performance metrics.
Requirements
· Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
· Minimum of 4–6 years of proven experience in digital marketing, preferably in the FMCG, health, or wellness sector.
· Strong command of SEO/SEM, email marketing tools, social media advertising platforms, and content creation tools (e.g., Canva, Adobe Creative Suite).
· Excellent knowledge of digital analytics platforms (Google Analytics, Facebook Business Suite, etc.).
· Creativity, attention to detail, and the ability to work in a fast-paced, multicultural environment.
Qualified candidate should send their CV to using the job role as the subject of the mail.
Job Type: Full-time
Pay: ₦300,000.00 per month