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Tiktok Ads Specialist

Abuja, Federal Capital Territory
Full time
3 weeks ago

Woodgate Structure Limited is a Human Resources Management and Business structuring Company with a Mindset Structured towards Sincerity of Purpose, Professionalism and Integrity.

We are recruiting to fill the position below:

Job Position: Tiktok Ads Specialist

Job Location: Jabi, Abuja (FCT)
Employment Type: Full-time

Job Description


  • A TikTok Ads Specialist plans, executes, and optimizes paid advertising campaigns on the TikTok platform.
  • This role involves managing all aspects of ad campaigns, from campaign setup and budget allocation to creative development and performance analysis.
  • The specialist will use analytical skills to optimize campaigns, drive results, and stay updated on TikTok advertising trends.

Key Responsibilities

  • Campaign Planning and Execution: Developing and implementing TikTok marketing strategies, including budget allocation, targeting, and ad format selection.
  • Ad Creative Management: Overseeing the creation of engaging ad content, including video and text.
  • Performance Analysis and Optimization: Monitoring key performance metrics (reach, engagement, conversions) to evaluate campaign success and make data-driven decisions for optimization.
  • Audience Targeting: Defining and refining target audiences to ensure ads reach the most relevant users.
  • Ad Budget Management: Ensuring campaigns stay within budget while maximizing reach and engagement.
  • Staying Current: Keeping up-to-date with the latest TikTok advertising trends and algorithm changes.

Example Tasks:

  • Setting up and managing multiple TikTok ad campaigns.
  • Conducting A/B testing to optimize ad performance.
  • Collaborating with the creative team to develop high-converting ad creatives.
  • Generating performance reports and providing insights to clients.
  • Staying informed about new features and updates within the TikTok Ads Manager.

Skills and Qualifications

  • Interested candidates should possess a Bachelor's Degree or HND with 3-4 years experience.
  • Strong analytical and data interpretation skills: Ability to analyze campaign data and identify areas for improvement.
  • Experience with TikTok Ads Manager: Familiarity with the platform and its features.
  • Creative thinking and content development skills: Ability to develop engaging ad content.
  • Excellent communication and collaboration skills: Ability to work with other teams and stakeholders.
  • Understanding of digital marketing principles: Knowledge of various marketing channels and strategies.

Salary Range
N150,000 to N300,000 / Month.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the email.

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