Sales and Brand Development Lead

Agora Digital Agency

Sales

Job Summary:

Our client is seeking a high-performing, self-driven, and entrepreneurial leader with proven experience in building and scaling FMCG brands in Nigeria. The candidate will take full ownership of launching, promoting, and growing two international brands. They must possess strong leadership capabilities, go-to-market execution experience, commercial acumen, and a deep understanding of the Nigerian retail and distribution landscape.

This is not a desk-bound role; it requires strategic thinking , field engagement , distribution network development , marketing execution , and cross-functional leadership .

Key Responsibilities:

Strategic & Brand Leadership

• Define and execute GTM (Go-to-Market) strategy for both brands in Nigeria.
• Build brand awareness and equity through digital, traditional, and BTL marketing.
• Translate global brand objectives into local, market-specific plans.
• Develop and localize campaigns that resonate with Nigerian consumers.
Lead innovation, pricing, and packaging decisions for market-fit.

Commercial & Sales Leadership

• Set and deliver revenue, volume, and profit targets across channels.
• Lead the setup and management of regional distribution, wholesalers, and retail networks.
• Manage trade marketing and route-to-market plans.
• Build strong relationships with distributors, supermarkets, hotels, lounges, restaurants, cafes, and modern trade players.
Monitor market performance, distributor performance, and retail execution.

Operations & Team Management

• Recruit and lead a high-performing sales and brand team.
• Set KPIs for sales teams and distributors and ensure performance management.
• Coordinate with logistics and supply chain teams to ensure timely product availability.
Ensure compliance with Nigerian regulatory bodies (e.g., NAFDAC, SON, Customs for alcoholic beverages).

Reporting & Analytics

• Provide regular reporting on brand health, market penetration, competitive trends, and commercial performance.
• Leverage consumer insights to adapt marketing strategies.
Forecast demand and manage commercial planning and budgeting.

Ideal Candidate Profile:

Education:

• B.Sc./HND in Marketing, Business Administration, or related field
• MBA or postgraduate qualifications (advantageous but not required).
Certifications: APCON, NIMN, or other relevant professional bodies.

Experience:

• 7–12 years of experience in FMCG, with at least 5 years in a senior commercial, marketing, or brand management role.
• Proven track record of launching or scaling a new brand in Nigeria (particularly premium beverages, snacks, or lifestyle FMCG).
• Deep understanding of Nigerian retail dynamics: open markets, key distributors, modern trade, e-commerce, and BTL marketing.
• Experience managing P&L, commercial negotiations, and distributor relationships.
Existing industry contacts with distributors and key retail accounts is a plus.

Key Skills & Competencies:

• Entrepreneurial mindset with a “builder” attitude
• Strong leadership and people management
• Excellent brand management and storytelling
• Strategic sales and negotiation skills
• Financial planning, budgeting, and P&L understanding
• Strong digital and social media marketing experience
• Analytical, data-driven, and results-oriented
Excellent communication and stakeholder management

Personal Attributes:

• High integrity and self-discipline
• Passionate about consumer goods and brand growth
• Willing to travel and work flexible hours
• Performance-driven and hands-on
Adaptable to a fast-paced, startup-like environment

Remuneration & Benefits:

• Competitive salary + performance-based bonuses
• Career growth into GM/Managing Director level
Health insurance, travel allowance, and other perks

Kindly send your Application with the position as the email subject to [email protected]

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