We are seeking a highly analytical, creative, and results-driven Digital Marketing Strategist to optimize our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, generate leads, engage customers, and ultimately contribute to our business growth objectives. An highly skilled and results-driven Campaign Ad Manager to plan, execute, and optimize advertising campaigns across various digital platforms
Essential Duties and Responsibilities.
· Develop and execute holistic digital marketing strategies aligned with company goals, target audience insights, and market trends.
· Manage digital campaigns across SEO, PPC, social media, email, and display advertising.
· Manage and optimize paid ad campaigns across platforms such as Google Ads, Meta (Facebook/Instagram Ads), LinkedIn Ads, and other relevant channels.
· Monitor and analyze campaign performance using analytics tools like (Google Analytics, Meta Business Suite).
· Monitor campaign performance daily, analyze data and key metrics (e.g., ROI, CPC, CPA, CTR, impressions, conversions), and provide actionable insights.
· Optimize funnels and user journeys for better conversion rates.
· Develop and oversee social media strategies to enhance brand presence, engagement, and community growth across relevant platforms.
· Work closely with cross-functional teams including product development, sales, design, and content to ensure integrated marketing efforts.
Provide regular, insightful reports on digital marketing performance to stakeholders, highlighting successes, challenges, and recommendations
Job Types: Part-time, Contract
Contract length: 6 months
Pay: From ₦200,000.00 per month
Expected hours: 20 – 30 per week