Digital Marketing Lead

Novada Tech

Marketing & Communications

We’re Hiring: Digital Marketing Lead (Growth-Focused, B2B SaaS)

Are you a data-driven growth marketer with a passion for scaling SaaS products? We’re looking for a Digital Marketing Lead with proven experience in driving high-quality leads, building performance-focused marketing campaigns, and owning strategy end to end.

This is a strategic and executional leadership role . You will be responsible for building our growth engine, scaling customer acquisition, and driving pipeline results across outbound and inbound channels.

Key Responsibilities

• Own and execute the digital marketing strategy across paid media, SEO, email, content, and outbound campaigns
• Design and optimize multi-channel funnels to drive qualified leads and convert them into paying customers
• Lead B2B outbound outreach efforts across LinkedIn, cold email, and other prospecting platforms, with automation and personalization at scale
• Manage and optimize performance marketing campaigns on Google Ads, Meta Ads, and LinkedIn Ads (CPL/CAC/ROAS focused)
• Build and lead content strategy including blog, case studies, landing pages, and email nurturing campaigns that align with the customer journey
• Use tools like PhantomBuster, Instantly, Apollo, Clay, or Lemlist to scale outreach and engagement automation
• Develop and test lead magnets, CTAs, email sequences, and onboarding flows to increase conversions
• Collaborate with the product and sales team to build clear ICPs, positioning, and messaging frameworks
• Set up and monitor KPIs across the entire funnel (e.g., impressions, CTR, CPL, MQLs, SQLs, CAC, LTV)
• Own CRM and marketing automation tools ( HubSpot, Go HighLevel, or similar )
• Analyze campaign data, build dashboards, and iterate based on performance insights
Manage freelancers/agencies as needed to support execution (e.g., copywriters, video editors, designers)

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Must-Have Skills & Experience

• 5+ years experience in B2B SaaS or growth marketing , ideally leading digital efforts for an early-stage or scaling product
• Hands-on experience with outbound automation tools like PhantomBuster, Instantly, Apollo, Clay, or Waalaxy
• Deep understanding of paid media strategy (Meta, Google, LinkedIn) and funnel optimization
• Proficient in building, testing, and optimizing email marketing and drip campaigns
• Strong copywriting and messaging skills , especially for B2B lead generation
• Proven ability to create and implement full-funnel strategies from awareness to conversion
• Working knowledge of SEO best practices , on-page optimization, and growth content
• Experience with CRM and marketing automation platforms (HubSpot, HighLevel, Salesforce, etc.)
• Data-oriented mindset with experience in Google Analytics, Hotjar, or Mixpanel
Strong project management and leadership skills

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Bonus Points If You Have

• Experience building affiliate/partner marketing programs
• Ability to create and edit videos for social ads (using tools like CapCut, Canva, or Descript)
• Familiarity with n8n or Zapier for workflow automation
• Experience in product-led growth (PLG) environments or freemium SaaS strategies
• Understanding of AI or automation tech market
  

Why Join Us?

• Shape the growth of a high-potential tech product from the ground up
• Autonomy and ownership of the marketing function
• Fast-paced, collaborative environment with room to experiment and scale what works
Competitive salary and performance-based incentives

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