Digital Marketing Associate

Tuteria

Marketing & Communications

Job Summary

The Digital Marketing Associate will play a key role in executing and optimizing data-driven marketing campaigns that drive customer acquisition and brand growth. You will support the development and implementation of content, performance ads, email marketing, SEO, and social media strategies to strengthen Tuteria’s presence, generate quality leads, and drive engagement across Nigeria and global markets.

Job Responsibilities

Campaign Execution & Performance Marketing

• Develop and manage paid ad campaigns across Google, Facebook, Instagram, and other digital platforms.
• Track, analyse, and report on key performance indicators (CPC, ROAS, CPA, CTR, etc.), and make data-driven recommendations to improve results.
Collaborate with the brands and communications, and other relevant teams to create compelling ad creatives, videos, and landing pages.

Content & SEO

• Contribute to blog, email, and website content creation with a focus on SEO to increase organic traffic and conversions.
• Conduct keyword research and implement on-page/off-page SEO best practices.
Help maintain a consistent content calendar aligned with educational trends, exams, and seasonal campaigns.

Social Media Management

Email Marketing & CRM

• Draft and schedule newsletters, promotional emails, and user onboarding email flows via email marketing tools.
Segment user lists and optimize for open rates, click-through rates, and conversions.

Website & Conversion Optimization

• Manage website content, CTAs, and landing page experiments to improve lead generation and User Experience.
Use Google Analytics, Hotjar, or similar tools to understand user behaviour and suggest improvements.

Market & Competitor Research

• Stay updated with digital marketing trends and competitor strategies in the edtech, healthcare and tutoring space.
Identify new tools and channels for audience engagement and performance enhancement.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of proven experience in digital marketing, preferably in a startup, healthcare or education-focused company.
• Experience running digital ad campaigns or managing a business page/social account is a strong plus.
• Strong knowledge of digital platforms, including Facebook Ads Manager, Google Ads, and social media tools.
• Familiarity with analytics tools such as Google Analytics, Meta Insights, SEMrush, or similar.
• Excellent written and verbal communication skills with attention to detail.
• Creativity in content creation and campaign ideation.
• Basic understanding of SEO, email marketing, and website CMS (e.g., WordPress).
• A learning mindset and ability to thrive in a fast-paced, data-driven environment.
• Strong time management skills and the ability to manage multiple tasks simultaneously.
Graphic design experience (Canva, Adobe Suite).

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