Digital Marketing and Storytelling Specialist

Fintech Association Of Nigeria

Marketing & Communications

Job Overview

We are seeking a creative, analytical, and strategic Digital Marketing & Storytelling Specialist to amplify our brand, engage target audiences, and drive conversion through compelling narratives and data-driven campaigns. The ideal candidate is a natural storyteller who understands the intersection of content, digital platforms, and user behavior and knows how to create impact across channels.

Key Responsibilities

Content Strategy & Storytelling

• Develop brand-aligned narratives and campaign stories for digital channels (web, email, social, video, blog, etc.)
• Craft thought leadership articles, impact stories, and product narratives that resonate with target audiences
Translate data and complex concepts into accessible, emotional, and inspiring stories

Digital Marketing Campaigns

• Design and implement multi-channel digital campaigns (organic and paid) to support awareness, engagement, and conversion goals
• Plan, execute, and optimize marketing strategies across platforms (Google Ads, Meta, LinkedIn, Twitter/X, etc.)
Monitor SEO/SEM performance and implement improvements

Analytics & Optimization

• Track KPIs and generate regular reports to analyze performance, audience insights, and ROI
• Recommend adjustments to strategy and content based on data and engagement metrics
Use A/B testing, retargeting, and segmentation to optimize conversion

Collaboration & Coordination

• Work cross-functionally with design, product, communications, and partnerships teams
• Coordinate with media agencies and content partners to align campaign delivery
Maintain an organized calendar for campaign rollouts and content publishing

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 4+ years of experience in digital marketing, storytelling, or content strategy roles
• Strong writing and editing skills with a proven portfolio of storytelling work
• Solid understanding of digital analytics tools (Google Analytics, Meta Ads Manager, etc.)
• Proficient in marketing automation tools and CMS platforms (e.g., Mailchimp, WordPress, HubSpot)
• Experience with SEO/SEM, Google Ads, and social media marketing
Creative thinker, problem-solver, and strong project manager

via the link: https://forms.gle/5Bnj9WoKK3ShUhrTA

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