Commercial Lead (Future Chief Commercial Officer)
Our Mission
Small and mid-sized brands deserve to compete with industry giants. DALA streamlines the order-to-payment cycle so these brands can focus on making great products while we handle the complex commercial operations that drive growth.
Your Role in Our Success
You'll be the architect of our commercial engine— ensuring we acquire the right brand partners and deliver exceptional value that drives their growth. This isn't a traditional sales role; you're building the entire revenue-generating machine from strategy to execution.
Key Responsibilities:
- Strategy & Execution: Design and implement our go-to-market strategy for brand partner acquisition and retention
- Team Leadership: Build, manage, and coach our field sales team (~ 15 people) and emerging activations team
- Partnership Development: Personally close high-value brand partnerships while systematizing the process for scale
- Value Creation: Identify new revenue streams and service offerings that solve real brand partner problems
- Performance Management: Drive results across all commercial metrics while maintaining healthy debt positions
- Cross-functional Leadership: Collaborate with operations, technology, and finance to ensure seamless client experience
What You'll Build
- A predictable brand acquisition engine generating consistent monthly growth
- High-performing sales teams that exceed targets while developing talent
- Systems and processes that scale from dozens to hundreds of brand partners
- Strong relationships with key decision-makers in Nigeria's retail ecosystem
Who You Are
- Proven Builder: Track record of scaling commercial operations in high-growth environments
- Results-Driven Leader: Experience managing and developing sales teams that consistently exceed targets
- Strategic Executor: Can think big picture while rolling up sleeves for hands-on execution
- Relationship Master: Natural ability to build trust and create win-win partnerships
- Coach & Teacher: Passionate about developing talent and building sustainable capabilities
- Mission-Aligned: Genuinely excited about empowering small brands to succeed
Requirements
- 5+ years leading commercial teams in B2B environments
- Demonstrated success in partnership development and business expansion
- Experience building processes and systems from ground up
- Strong analytical skills with comfort using data to drive decisions
- Excellent communication and presentation skills
- Bachelor's degree or equivalent experience
What We Offer
- Base Salary: N1,000,000 - A1,500,000
- Performance Incentives: Up to 2x base salary based on results
- Equity Opportunity: Significant ownership stake for the right candidate
- Growth Path: Direct path to Chief Commercial Officer as we scale
- Impact: Lead the commercial engine of a company transforming retail in Nigeria
Our Culture
We maintain high standards, provide direct feedback, and expect extreme ownership. You'll work closely with a driven CEO and be given significant autonomy to build something meaningful.
Ready to build the commercial foundation of Nigeria's next retail success story?
Job Type: Full-time
Pay: ₦1,000,000.00 - ₦1,500,000.00 per month
Education:
- Undergraduate (Required)
Experience:
- leading commercial teams in B2B environments: 5 years (Required)
