Sales Representative

Buffalo Group

Sales

Responsibilities:

• Promote and sell alcoholic beverage products to distributors, wholesalers, retailers, bars, lounges, and restaurants.
• Consistently achieve or exceed monthly sales and distribution targets.
• Identify new business opportunities, expand market share, and ensure effective product penetration.
• Maintain and grow existing client accounts through strong relationship management.
• Monitor competitor activities, market trends, and consumer preferences, providing feedback to management.
• Execute in-store and on-trade promotional activities to boost product visibility and sales.
• Negotiate pricing, terms, and agreements in line with company policies.
• Provide after-sales support, promptly resolving customer complaints and inquiries.
Prepare accurate sales reports and maintain up-to-date client records.

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Requirements:

• Minimum of OND/HND/Bachelor’s degree in Business, Marketing, or related field.
• 1–4 years’ experience in sales within the FMCG or beverage/alcohol industry.
• Strong communication, persuasion, and interpersonal skills.
• Proven track record of meeting or exceeding sales targets.
• Knowledge of the alcoholic beverages and tobacco market, distribution networks, and trade channels.
• Ability to work independently and manage multiple client accounts.
Willingness to travel within the assigned territory.

Key Competencies:

• Sales-driven mindset with a passion for FMCG/alcoholic beverages.
• Excellent negotiation and problem-solving skills.
• Strong networking and relationship-building ability.
• Professional, reliable, and results-focused.
Self-motivated with a high sense of accountability.

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Compensation & Benefits:

• Competitive base salary plus sales commission.
• Performance-based incentives.