Abuja Full Time

Confidential

Regional Sales Manager (North Central: Abuja and Port-Harcourt)
Are you a results-driven sales leader ready to expand market share across Nigeria's North Central regions?
We are hiring a Regional Sales Manager to manage dealer networks, drive sales growth, and strengthen the STIHL brand.
Here's what you'll need:

• 5+ years in agricultural equipment sales
• Fluency in a local language from the region
• Willingness to travel
• B.Sc/HND with a valid driver's license

Salary: ₦400,000 + Stable Monthly Commissions
REGIONAL SALES MANAGER NORTH CENTRAL
The Regional Sales Manager will be responsible for driving sales growth, expanding market share, and strengthening STIHL’s brand presence across the North-Central region of Nigeria. This role involves managing dealer networks, developing sales strategies, and ensuring customer satisfaction while achieving revenue targets.
Key Responsibilities
1. Sales & Business Development
Develop and execute regional sales strategies to achieve revenue and market share targets.
Identify and onboard new dealers, distributors, and key accounts to expand STIHL’s footprint.
Monitor market trends, competitor activities, and customer needs to adjust sales approaches.
Conduct product presentations, demonstrations, and training for dealers and end-users.
2. Dealer & Distribution Network Management
Build and maintain strong relationships with existing dealers and distributors.
Ensure dealers adhere to STIHL’s brand standards, pricing policies, and sales guidelines.
Provide sales support, merchandising guidance, and inventory management advice to dealers.
3. Customer & Stakeholder Engagement
Engage with large-scale agricultural, forestry, and construction businesses to promote STIHL products.
Address customer complaints and ensure high levels of satisfaction.
Organize and participate in trade shows, exhibitions, and farmer/forester outreach programs.
4. Market Intelligence & Reporting
Track sales performance, market trends, and competitor activities in the region.
Prepare weekly/monthly sales reports, forecasts, and market analysis for management by applying our CRM
Provide feedback on product performance and customer preferences to support product development.
5. Team Collaboration & Training
Work closely with marketing, technical support, and logistics teams to ensure seamless operations.
Train dealer sales teams on STIHL products, features, and selling techniques.
Qualifications & Experience
Track record in regional sales management, dealer/distributor network development, and market expansion.
Basic understanding of the Nigerian market of agriculture, forestry, and construction equipment sectors
Excellent negotiation, communication, and relationship-building skills.
Willingness to travel extensively within the region.
Key Competencies
Results-driven with a strong sales orientation.
REQUIRED QUALIFICATION

B.Sc/HND in any related field

Minimum of 5 years’ experience in selling and marketing Agricultural equipment

Must be fluent in the local language – preferable from the North Central and South East

Excellent communication skills (English) verbally and in writing

Computer literacy Ms office and possibly SAP /CRM

Customer service orientation

Readiness to travel (domestic /International)

B.Sc / HND in any related field

Valid Driver‘s License
Our Offer:

An interesting task in a well-established German Company

International Business Atmosphere

Salary with commissions
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