Digital Marketing Specialist

Strivo Labs
Lagos, Lagos State
Full time
3 weeks ago
Today
S

Digital Marketing Specialist

Strivo Labs

Marketing & Communications

Lagos Full Time
IT & Telecoms Confidential
  • Minimum Qualification :
  • Experience Level : Entry level
  • Experience Length : 2 years

Job Description/Requirements


Job Summary

We are looking for a resourceful and results-driven Digital Marketing Specialist to plan and execute strategic campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate has a deep understanding of digital platforms, content trends, and consumer behavior, and can turn data-driven insights into high-performing campaigns.

This role requires hands-on expertise in paid advertising, content development, social media management, and performance analytics. If you're a self-starter with creative flair and marketing precision, we’d love to work with you.


Key Responsibilities

  • Develop and execute cross-channel digital marketing campaigns (social media, search, email, display).
  • Launch and manage paid advertising campaigns on Meta, Google, LinkedIn, TikTok, and other relevant platforms.
  • Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and ad managers.
  • Plan and manage content calendars tailored to platform-specific best practices.
  • Create or supervise the creation of engaging posts, reels, stories, and motion graphics.
  • Build active online communities and increase audience reach, retention, and engagement.
  • Optimize campaigns for conversion, CTR, CPC, and ROAS using A/B testing and audience segmentation.
  • Monitor traffic sources and sales funnels to recommend improvements.
  • Conduct keyword research and SEO audits.
  • Optimize website and blog content to improve visibility and ranking.
  • Collaborate with content and web teams to ensure a high-performing digital presence.
  • Proficiency with Meta Ads, Google Ads, SEO tools (SEMRush, Ahrefs, Ubersuggest), and email marketing platforms.
  • Skilled in social media tools like Buffer.
  • Basic graphic or video editing skills (e.g., Canva, Adobe Suite) are a plus.
  • Strong communication and storytelling ability across different content formats.
  • Ability to thrive in a fast-paced, deadline-oriented environment.
  • Data-savvy, with the ability to translate metrics into marketing decisions.
  • Agile and innovative, with a passion for continuous improvement.


Qualifications

  • A strong portfolio or track record of executing campaigns that delivered measurable results.
  • 2–4 years of proven experience in digital marketing, performance campaigns, and content strategy. 
  • Bachelor’s degree in Marketing, Communications, Business, or related field.


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