Digital Marketing Specialist

Sproxil

Marketing & Communications

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to build brand awareness and generate leads.
• Manage and grow the company’s online presence across websites and social media platforms.
• Design creative graphics, marketing materials, and motion visuals for campaigns.
• Produce, edit, and publish video content for social media, website, and promotional campaigns.
• Write marketing proposals, campaign reports, and promotional content.
• Optimize website content and structure for SEO to improve search rankings and visibility.
• Plan, monitor, and analyze digital campaigns to improve conversion rates and ROI.
• Drive lead generation strategies via email marketing, paid ads, and organic reach.
• Stay updated with digital marketing trends, social media algorithms, and competitor strategies.
Collaborate with sales and business development teams to ensure marketing efforts align with company goals.

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Requirements
Key Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• 3+ years of experience in digital marketing and content creation.
• Proficiency in graphics design tools (e.g., Adobe Photoshop, Illustrator, Canva).
• Strong skills in video editing & motion graphics (Adobe Premiere Pro, After Effects, Final Cut, or similar).
• Proven experience in SEO optimization and Google Analytics/SEO tools.
• Knowledge of social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Experience in lead generation and digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Excellent writing and proposal development skills.
Strong creativity, attention to detail, and storytelling ability.

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Benefits
Competitive salary
HMO
Work life Balance
Hybrid work
13th month
Great work culture
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