Digital Marketing Executive

GCS Education

Marketing & Communications

About the Role

The Digital Marketing Executive will be responsible for planning, developing, and executing digital marketing strategies that drive awareness, engagement, and lead generation across all digital platforms. This role requires a self-motivated individual with a passion for digital innovation, content creation, and performance analytics.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in digital marketing or a similar role.
• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok).
• Experience with SEO, Google Analytics, and email marketing tools
• Strong content writing and copywriting skills.
• Ability to manage multiple projects and campaigns simultaneously.
• Detail-oriented with strong analytical and problem-solving skills.
Passion for innovation, creativity, and digital storytelling.

Key Responsibilities:

• Develop, implement, and manage the organisation's digital marketing strategy.
• Plan and execute online campaigns to drive leads, traffic, and brand visibility.
• Design, build, and maintain a strong presence across all social media platforms.
• Conduct regular keyword research, monitor SEO performance, and suggest content optimization.
• Write and publish engaging blog content to drive website traffic and audience engagement.
• Send newsletters, bulk messages, and maintain consistent email contact with clients.
• Monitor and analyze the performance of campaigns, website traffic, and user engagement across channels.
• Collaborate with the media and creative teams to design and roll out engaging marketing content.
• Identify new digital trends and implement best practices across all channels.
• Manage client databases and assist in lead generation and nurturing processes.
Develop and monitor digital marketing budgets

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