Lagos Full Time

Confidential

#Hiring









User Acquisition #Betting industry
#Online Promotor #Brand awareness #Driving Sales
#Lagos job



Job Title: User Acquisition Specialist
Location: Opebi, Lagos
Employment Type: Full-time, Onsite

• Salary: 200k net

Job Summary
We are hiring an Online Promotion Specialist/User Acquisition Officer to drive user growth and brand awareness for our online products through multiple digital channels.
The ideal candidate will either have strong connections to key opinion leaders (KOLs) or possess exceptional persuasive skills to build strategic promotional partnerships.
The focus is on low-cost engagement, content marketing, and converting potential users into customers via platforms like Twitter, TikTok, and other social media networks.

Responsibilities
Design and implement online promotion plans based on market goals and user profiles, including but not limited to social media, search engines, email marketing, and content marketing.
Acquire potential users and drive conversions to registered or paying users by utilizing various online channels such as Twitter, TikTok, Facebook, Instagram, and other social media platforms.
Build and maintain relationships with key opinion leaders (KOLs), influencers, and content creators, or effectively persuade them to support and promote our products.
Use data analysis tools to monitor promotional effectiveness across channels, analyze key metrics like user acquisition cost and conversion rate, and adjust strategies based on data feedback to optimize the acquisition process.
Plan and execute user growth initiatives, including online events, viral campaigns, and referral rewards to increase user engagement, retention, and repeat purchase rate.

Qualifications

• BSc in a relevant field
• 2+ years of experience in online promotion or digital marketing, familiar with major promotional channels and tools.
• Existing network of influencers or demonstrated ability to build persuasive partnerships with key opinion leaders.
• Strong data analysis skills.
• Excellent communication and teamwork abilities, with a creative mindset and strong execution skills.

Passion for soccer and experience in the betting industry preferred.

• Method of Application: Interested candidates should send their CV and a brief cover letter to [email protected] using "User acquisition specialist - Ikeja"
• Note that only qualified candidates that meet the job requirements will be contacted

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