Today
Territory Sales Head
TalentAce Ltd
Sales
Lagos Full Time
Manufacturing & Warehousing NGN 400,000 - 600,000
Easy Apply
Skills Required
Sales Territory sales FMCGJob Summary
The Territory Sales Head is responsible for driving sales growth, market share, and profitability within an assigned territory. This role involves developing and executing sales strategies, leading and motivating the sales team, managing key customer relationships, and ensuring effective distribution and visibility of products.
- Minimum Qualification : HND
- Experience Level : Senior level
- Experience Length : 5 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and execute a sales strategy to grow the Cereal's market share within the assigned territory.
- Lead, coach, and manage Territory Sales Executives, Van sales reps and Distributor teams.
- Deliver on volume, revenue, and KPIs across channels.
- Optimise the territory’s route-to-market (RTM) infrastructure and ensure effective retail coverage.
- Drive execution of promotional plans, visibility, and trade activation initiatives. Build and manage relationships with top distributors, key accounts and wholesalers.
Strategic Sales Leadership:
- Territory-wide Sales Planning: Ability to craft and implement a comprehensive sales strategy aligned with company objectives.
- Target Setting & Performance Management: Defines clear goals for subordinates and ensures accountability at all levels.
- Channel Optimisation: Expertise in growing general trade, modern trade, and alternative sales channels. Route To Market Design & Execution: Ability to build and manage van sales, sub-distributors, and redistribution models.
Team Leadership & Development:
- People Development: Capable of recruiting, mentoring, and growing high-performing sales teams.
- Field Coaching: Provides regular, hands-on coaching visits with clear feedback.
- Territory Structuring: Manages segmentation and resource allocation across territories. Performance Evaluation: Conducts periodic reviews and enforces consequence management.
Customer & Distributor Relationship Management:
- Distributor Management: Develops strong distributor networks with strong sales channels and financial stability.
- Key Account Engagement: Leads commercial relationships with top modern trade and wholesale customers. • Trade Negotiation: incentives, and volume deals.
- Customer-Centric Mindset: Skilled in pricing, ensures frontline teams are focused on building trust and solving trade issues. Execution Excellence
- Market Execution Discipline: Ensures perfect store utilization, merchandising, and product availability. • Sales Process Compliance: Drives adherence to daily call plans, reporting, and coverage targets.
- Promo Management: Tracks performance of promotional activities and budget use.
- Data-Driven Decision Making: market, and competitor data to drive decisions Forecasting & Stock Planning: Uses sales, Coordinates demand plans with supply chain to avoid expired stock or overstock. Experience & Qualifications
Requirements:
- Education: Bachelor’s degree or HND in Marketing, Business Admin, or related field
- FMCG Experience: 5+ years in sales roles, with at least 3 years in a city or territorial leadership position.
- Team Management: Proven success in leading multi-tiered sales teams and managing performance.
- Channel Knowledge: Deep knowledge of retail structures, distributor operations, and key account management.
- Tech Savvy: Competence in CRM, Excel-based reporting tools, and sales dashboards.
- Strategic thinker with operational discipline
- Results-driven and resilient
- Excellent communicator and influencer
- Strong interpersonal and leadership presence
- High integrity and ethical conduct Adaptable to a fast-paced and evolving market
Location: Lagos
Remuneration: NGN 400,000 Monthly
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