Social Media Strategist

Betternship

Marketing & Communications

Our client is a dynamic performance and growth marketing agency based in Lagos, Nigeria, working with a wide range of brands to deliver digital marketing solutions that drive measurable business results.

Job Description

We are currently seeking a Senior Social Media Strategist to lead the creation and execution of high-impact social strategies for client accounts. This role blends creative content planning, campaign strategy, performance analysis, and community management. You will collaborate with cross-functional teams and oversee multiple accounts to ensure each social presence is engaging, innovative, and results-driven.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with client goals and brand voices.
• Plan and manage paid and organic campaigns across platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Snapchat.
• Create content calendars and oversee content creation, ensuring consistency, creativity, and platform optimization.
• Monitor and engage with communities across social channels, responding to comments, messages, and reviews as needed.
• Analyze campaign performance and social metrics to deliver clear, actionable reports and optimization recommendations.
• Collaborate with internal creative, media, and influencer teams to deliver impactful digital storytelling.
• Identify emerging platforms and trends to stay ahead of the curve.
• Present strategic campaign recommendations and post-campaign reports to clients and internal stakeholders.
• Drive influencer and brand ambassador collaborations to amplify reach and engagement.
Train and guide internal teams on social strategy integration and best practices.

Qualifications

• 3+ years of hands-on experience in digital marketing, with a strong focus on social media strategy and content development.
• Must have previously worked as a Social Media Specialist or Strategist for established consumer-facing brands —experience with FMCG brands or similar high-engagement sectors is a strong advantage.
• Proven ability to design, manage, and optimize multi-platform social media campaigns across Instagram, Facebook, Twitter, TikTok, LinkedIn, and YouTube.
• Solid understanding of consumer behavior, social media trends, platform algorithms, and audience segmentation—especially for high-volume, product-centric brands.
• Strong strategic thinking skills with the ability to turn insights and data into actionable campaign strategies.
• Experience working collaboratively with creative, performance media, and influencer teams to execute integrated campaigns.
• Strong project management and organizational skills, capable of managing multiple client accounts and deadlines simultaneously.
• Excellent writing, storytelling, and communication skills.
• Familiarity with social analytics tools and KPIs to measure performance and drive continuous improvement.
A growth mindset and passion for digital marketing, storytelling, and brand building.

Benefits

• Competitive Salary: ₦450,000 monthly (net)
• Flexible Work Structure: Hybrid model with both remote and in-office days
  

Apply here: https://www.betternship.com/apply-as-a-professional/

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