The Bubble Tea Shop is a growing beverage brand with locations in Abuja. We specialize in bubble teas, fruit teas, and creative drink experiences, offering a fun and quality-driven environment for our customers.
We are recruiting to fill the position below:
Job Position: Social Media & Marketing Strategist
Job Location: Abuja (Wuse 2 / Gwarinpa)
Job Type: Full-time
Start Date: 1st July 2025
About the Role
- We are seeking a smart, creative, and results-driven Social Media & Marketing Strategist to lead our digital presence, drive brand awareness, and grow sales across our platforms.
- This is a dynamic role for someone who understands both content and commerce - with the ability to ideate, design, execute, and measure engaging campaigns that move the needle.
Key Responsibilities
- Develop and implement a clear social media strategy aligned with business goals
- Manage and grow our Instagram, TikTok, and other relevant platforms
- Create engaging, visually appealing content (photos, videos, reels, stories, graphics)
- Plan and execute creative campaigns to drive brand engagement and in-store sales
- Monitor insights and analytics to track growth and optimize performance
- Design and post content using tools like Canva, Adobe Suite, or similar
- Manage social media calendar and ensure timely, consistent posting
- Propose and work within allocated budgets for paid promotions and campaigns
- Collaborate with store team to promote new product launches and offers
- Keep up with trends and integrate them into content strategy
- Provide monthly reports and actionable insights.
Requirements
- Minimum of a Bachelor’s Degree
- Proven experience in social media management and digital marketing
- Strong graphic design skills (Canva, Adobe Photoshop, Illustrator, etc.)
- Excellent communication and writing skills
- Ability to work independently, meet deadlines, and adapt quickly
- A creative mind with a strong eye for visual detail and storytelling
- Ability to plan, execute, and track marketing campaigns
- Familiarity with Instagram, TikTok, Meta Ads, and analytics tools
- Flexibility, initiative, and a solution-oriented mindset
- Portfolio or proof of past social media projects is required
Bonus Skills (Not mandatory, but a plus):
- Experience in product photography or short-form video editing
- Background in brand strategy or content marketing
- Experience working with F&B or lifestyle brands.
Salary
N150,000 - N250,000 / month.
Method of Application
Interested and qualified candidates should send their CV and a short pitch explaining why they’re a great fit for this role to: [email protected] using "Social Media & Marketing Strategist Application" as the subject of the email.
Note: Only shortlisted candidates will be contacted.