Social Media Manager

Luxelinks Limited

Creative & Design

Responsibilities:

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and lead generation.
• Design and create engaging graphics, promotional materials, and multimedia content tailored for various platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Monitor trends in social media, digital marketing, and hospitality/travel to inform strategy and content.
• Manage social media accounts daily, scheduling, posting, responding to messages and comments in a timely and engaging manner.
• Analyze performance metrics, generate monthly reports, and use data to optimize campaigns and audience targeting
• Collaborate with business development and travel/hospitality teams to align digital campaigns with company goals
• Create compelling presentations and proposals to support marketing and partnership pitches.
• Run targeted social media ads and manage digital budgets effectively.
• Oversee the company’s visual identity and ensure brand consistency across all digital channels.
Plan and execute promotional campaigns for products, training, events, and new service launches.

Requirements:

• Minimum of 1-2 years of experience
• BSc. Degree in a relevant course of study
• Excellent graphic design and content creation skills (Canva, Adobe Suite, etc.)
• Strong IT and presentation skills, In-depth understanding of social media algorithms, paid ads, and audience analytics
• Ability to create engaging and visually appealing digital campaigns
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced environment