Yournotify is one of Africa’s leading marketing automation platforms. We help businesses grow through effective messaging, lead generation, and performance-driven rewards. Our customers rely on us for email, SMS, wallet, and reward-powered campaigns that actually drive results.
We’re expanding our reach — and we believe great content is a key growth driver.
Role Summary
We're looking for an SEO-savvy content writer to help Yournotify dominate organic search. You’ll write high-performing blog posts, lead-gen pages, how-to guides, and product-driven content — optimized for visibility and conversion.
Your work will attract the right audience (SMBs, marketers, fintechs), convert them into signups, and position Yournotify as a trusted leader in Africa’s Martech space.
Responsibilities
Strategy & Research
- Conduct SEO keyword research and clustering (using Ahrefs, Google Search Console, or SEMrush)
- Build and maintain a content calendar tied to search volume and business goals
- Identify high-potential content opportunities (top/mid/bottom funnel)
Content Creation
- Write 4–8+ blog posts per month targeting high-intent search queries
- Create long-form explainers (e.g., “How to Use SMS for Lead Generation in Nigeria”)
- Collaborate with product and growth teams on landing pages, reward use cases, etc.
SEO Implementation
- Optimize on-page elements (titles, H1s, internal links, meta descriptions, alt tags)
- Follow content structure best practices (readability, scannability, engagement)
- Recommend technical SEO improvements if needed (optional)
Performance & Iteration
- Track content performance (rankings, impressions, clicks, conversions)
- Regularly refresh or update old posts
- Identify content gaps and opportunities from competitors and our own funnel
Ideal Candidate
Skills
- Excellent writing and editing skills, with clarity and flow
- Deep understanding of SEO principles and search intent
- Knows how to balance keywords with storytelling and value
- Familiarity with content tools: Ahrefs/Surfer/Frase/SEMrush, Grammarly, WordPress/CMS
Experience
- 2+ years writing for a SaaS, marketing, or B2B product (Martech or Fintech is a plus)
- Proven experience writing content that ranks and converts
- Bonus: Familiarity with the Nigerian or African tech/startup ecosystem
Bonus Points
- Experience with rewards, incentive marketing, or email/SMS tools
- Has published content in publications or brand blogs
- Experience building topic clusters and content funnels
Job Type: Full-time
Pay: ₦250,000.00 per month
Ability to commute/relocate:
- Lagos: Reliably commute or planning to relocate before starting work (Required)
Experience:
- SEO : 2 years (Required)
- Content Writing: 2 years (Required)
Application Deadline: 10/08/2025