SEO Specialist

AmorServ

Marketing & Communications

Job Summary
The SEO Specialist will be responsible for developing and executing SEO and digital advertising strategies that drive qualified traffic, improve search engine rankings, and generate conversions. This role requires a deep understanding of both organic and paid search strategies, content optimization, technical SEO, and performance analytics.
Key Responsibilities

• Keyword Research & Analysis
• Conduct comprehensive keyword research aligned with business goals.
• Analyze competitor keywords and industry trends to maintain a competitive edge.
• On-Page Optimization
• Optimize website content, meta tags, headers, and internal linking structures.
• Collaborate with content teams to ensure alignment with SEO strategies and best practices.
• Technical SEO
• Perform regular SEO audits and resolve technical issues affecting search visibility.
• Work with developers to implement technical enhancements and improve site performance.
• Link Building
• Create and execute white-hat link-building strategies to acquire high-quality backlinks.
• Identify outreach opportunities including partnerships, collaborations, and guest posts.
• Content Marketing Support
• Collaborate with writers and designers to create SEO-friendly content.
• Optimize multimedia content (images, videos, etc.) for better search engine visibility.
• Analytics and Reporting
• Use Google Analytics, Google Search Console, and other SEO tools to monitor and analyze website performance.
• Generate insightful reports with actionable recommendations and track KPIs over time.
• Industry Trends and Algorithm Updates
• Stay updated on evolving SEO trends, Google algorithm updates, and best practices.
• Recommend strategic adjustments to remain compliant and competitive.
• Local SEO (If Applicable)
• Optimize Google My Business listings and enhance local search presence through targeted strategies.
• Digital Advertising Responsibilities:
• Campaign Planning & Strategy
• Design and implement digital advertising campaigns across Google, Facebook, LinkedIn, and other platforms.
• Conduct research on audiences, competitors, and industry trends to guide targeting and messaging.
• Ad Creation & Copywriting
• Develop compelling ad copy and visuals that resonate with target audiences.
• Partner with designers to produce high-converting creatives.
• Platform Management
• Manage end-to-end setup, execution, and optimization of paid ad campaigns.
• Monitor campaign performance daily and make data-driven adjustments.
• Budget Management
• Strategically allocate and manage advertising budgets.
• Monitor spending and ensure cost-efficiency and ROI.
• Performance Analysis & A/B Testing
• Track and report on KPIs such as CTR, conversion rates, and ROAS.
Run A/B tests to optimize targeting, messaging, and creatives for continual improvement.

• 
  

Qualifications

• 3-5 years proven experience in SEO strategy and digital advertising campaign management.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and ad platforms (e.g., Google Ads, Facebook Business Manager).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Familiarity with HTML, CSS, and CMS platforms is a plus.
Google Ads or HubSpot certifications (preferred but not required).

• 
  

What We Offer

• A collaborative and creative work environment.
• Opportunities for growth and skill development.
• Flexible work options.
• Data allowance
• Power allowance
Comprehensive Health Insurance

<