We are seeking Sales and Marketing Executive to lead our sales and marketing efforts, driving growth, customer acquisition, and brand visibility for our microfinance bank.
Job Responsibilities:
- Sales Strategy Development: Develop and implement a comprehensive sales strategy that aligns with the bank's goals for customer acquisition, revenue growth, and market share expansion.
- Marketing Campaigns: Design and execute integrated marketing campaigns (digital, print, and offline) to promote the bank’s products and services, enhance brand recognition, and attract new clients.
- Team Leadership: Lead, train, and motivate the sales and marketing team, setting clear goals, providing performance feedback, and fostering a culture of collaboration and high performance.
- Market Analysis: Conduct market research and competitor analysis to identify opportunities, assess customer needs, and adapt marketing strategies to stay ahead of market trends.
- Customer Relationship Management: Build and nurture strong relationships with existing and potential clients, ensuring a high level of customer satisfaction and retention through targeted marketing efforts and personalized service.
- Product Promotion: Develop strategies to promote the bank’s range of products, including loans, savings accounts, and other financial services, tailored to the needs of our target market.
- Sales Performance Monitoring: Track and analyze sales performance data, setting benchmarks and KPIs, and taking corrective action as needed to ensure the team meets or exceeds sales targets.
- Digital Marketing: Oversee the development of digital marketing initiatives, including SEO/SEM, social media marketing, and content marketing, to drive online engagement and lead generation.
- Partnership Development: Identify and establish strategic partnerships with key stakeholders, such as business associations, community organizations, and other financial institutions, to enhance brand visibility and increase outreach.
- Reporting and Analysis: Provide regular reports to senior management on sales forecasts, marketing campaign performance, customer feedback, and overall market trends, with recommendations for improvement.
- Budget Management: Develop and manage the sales and marketing budget, ensuring cost-effective use of resources while maximizing ROI on campaigns and activities.
- Innovation and Growth: Continuously explore new marketing channels and sales techniques to expand the bank's reach, enhance brand loyalty, and drive sustainable growth.
- Compliance and Regulatory Awareness: Ensure that all sales and marketing activities comply with regulatory standards and internal policies, particularly concerning customer data privacy and financial promotions.
Qualifications:
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience in sales and marketing leadership roles, ideally within the financial services or microfinance sector.
- Strong understanding of customer segmentation, market analysis, and sales funnel management.
- Excellent leadership and communication skills, with the ability to inspire and lead a high-performing team.
- Demonstrated success in developing and executing marketing strategies that drive growth and brand awareness.
- Ability to analyze sales metrics and adjust strategies accordingly to ensure target achievement.
- Proficiency in digital marketing platforms and CRM tools.
Work Schedule:
- Monday - Friday: 8am - 5pm
- Saturday: 10am - 2pm
Job Type: Full-time
Pay: ₦80,000.00 - ₦100,000.00 per month
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