Retail and Channel sales Manager

Job Title: Retail and Channel Sales Manager

Job Location: V.I, Lagos

Role Overview

The Retail & Channel Sales Manager will be responsible for driving sales revenue through our owned retail platforms (online and physical), third-party retail partners, and an extensive distribution channel comprising AV dealers, installers,cooperatives, real estate developers, and trade partners. The ideal candidate is a commercially astute, results-driven leader with a proven track record of delivering sales targets and building scalable multi-channel networks.

Key Responsibilities

• Lead revenue generation across all retail and distribution channels to meetmonthly, quarterly, and annual sales targets.
• Monitor sales pipelines, optimize conversion rates, and proactively optimize under performance.
• Deliver consistent sales growth through effective pricing, promotions, and account management.
• Build, expand, and nurture a robust network of retail outlets, Pro Audio installers, resellers, and institutional trade partners.
• Drive recruitment and onboarding of new partners aligned with market coverage and business expansion objectives.
• Develop and implement effective RTM strategies for both existing and new products.
• Optimize territory coverage, product availability, pricing structures, and promotional campaigns.
• Ensure alignment between sales, marketing, and distribution operations.
• Oversee daily retail operations across physical outlets and online platforms.
• Ensure adherence to sales processes, inventory management, merchandising standards, and customer service protocols.
• Implement continuous improvement programs to enhance retail efficiency and customer experience.
• Collaborate with the Marketing team to plan and execute in-store promotions, trade activations, and consumer engagement initiatives.
• Maximize in-market brand visibility and sell-out opportunities.
• Track channel performance metrics, analyze sales data, and provide actionable insights to inform business decisions.
• Maintain competitor intelligence and market trend analysis to support strategic planning.
• Recruit, coach, and lead a high-performing retail and field sales team.
• Set clear KPIs, conduct performance reviews, and implement performance improvement initiatives.
• Foster a results-driven, collaborative sales culture.

Requirements

• 8–12 years total commercial experience; 4–6 years in consumer electronics /audio / appliances / mobile devices, lifestyle tech.
• proven track record scaling premium or aspirational brands.
• Demonstrated ability to build and manage multi-channel retail and distribution networks.
• Strong expertise in RTM strategy development, trade partner management, and field team leadership.
• Solid analytical skills in forecasting, pricing strategy, and market intelligence.
• Prior experience managing sales P&L or contributing to commercial business planning is a distinct advantage.
• Willingness to travel locally and regionally as needed.

Why Join Us?

• performance-based bonuses, health benefits, and sales incentives.
• Career progression pathway into a Head of Sales role within 18–24 months for outstanding performers.
• Opportunities for career advancement outside of Nigeria.

Job Type: Full-time

Pay: ₦1,500,000.00 - ₦2,000,000.00 per month

Application Deadline: 21/08/2025