Product Marketing Analyst

Spurt Solutions

Consulting & Strategy

Responsibilities:

Brand Equity and SEO Enhancement

• Conduct research to identify opportunities for securing high-impact brand features in reputable publications or platforms.
• Draft and pitch feature stories, press releases, and thought leadership articles to media outlets and industry blogs.
• Monitor competitor features to identify gaps and propose unique angles for brand positioning.
• Collaborate with the marketing team to execute SEO strategies, including keyword research, backlink acquisition, and on-page
• optimisation, achieving 100% improvement in brand SEO.
• Regularly audit existing content to ensure SEO alignment and suggest updates to improve rankings and engagement.
• Track and report SEO performance metrics using tools like Google Analytics, SEMrush, or Ahrefs.
• Event Coordination and Execution
• Plan, organise, and execute high-impact events, either independently or in partnership, to generate warm leads for growth efforts
• Identify potential partnerships for co-branded events, webinars, or industry conferences to maximise reach and lead generation.
• Develop event marketing materials such as invitations, banners, presentations, and event agendas.
• Coordinate event logistics, including vendor management, venue booking, or webinar setup.
• Manage post-event follow-ups, including thank-you emails, lead tracking, and data collection for growth teams.
Analyse event outcomes and provide detailed reports on attendance, engagement, and leads generated.

Engagement Growth and Brand Advocacy

• Implement and manage strategies to achieve new, unique engagements daily across digital and social assets.
• Engage with online communities, forums, and social media groups to promote brand advocacy and create meaningful interactions.
• Collaborate with the design team to create compelling visuals, infographics, and video snippets for increased engagement.
• Monitor social media performance metrics and suggest content adjustments to optimise for engagement.
Participate in influencer outreach to amplify product visibility and engagement within target markets.

Campaign Support and Product Promotion

• Assist in conceptualising and executing product launch campaigns for tools like Sync!, Score! Spark!, Spur! and Spot!.
• Create weekly product feature highlight posts, leveraging graphics, copywriting, and scheduling tools.
• Draft email marketing campaigns promoting new features and gather performance data for optimisation.
• Support the Product Hunt campaign execution, including creating visuals, drafting descriptions, and managing responses.
Collaborate with the design team on static and motion graphics for promotional materials.

Content Development and Management

• Develop compelling content for use cases and product descriptions tailored to different customer personas and industries.
• Write engaging newsletters, blog posts, and press releases to inform and excite audiences about product updates.
• Support the production of feature overview videos, assisting in storyboarding, scripting, and editing processes.
Organise and maintain a repository of content assets, ensuring easy access and version control.

Customer Insights and User Research

• Conduct user interviews and focus groups to gather insights about customer pain points and preferences.
• Design surveys, polls, and quizzes to measure customer satisfaction and engagement with products.
• Compile user feedback and create detailed reports to inform product and marketing strategies.
Collaborate with product teams to translate user insights into actionable marketing content.

Performance Tracking and Reporting

• Monitor and report on campaign performance, SEO metrics, social media engagement, and overall marketing effectiveness.
• Track key metrics like customer acquisition costs (CAC), click-through rates (CTR), and lead conversion rates.
• Analyse survey results and provide actionable insights to improve marketing strategies and campaigns.
Maintain weekly dashboards summarising progress toward achieving OKRs.

Cross-Functional Collaboration

• Collaborate with growth and sales teams to ensure marketing activities align with revenue goals.
• Support partnerships and business development efforts with tailored marketing collateral and presentations.
• Work with product teams to stay updated on feature releases and align promotional activities accordingly.
Coordinate with the operations team to ensure all logistics for events and campaigns are executed flawlessly.

Requirements:

• Currently pursuing or recently completed a degree in Business Administration, Marketing, or a related field.
• Strong communication and interpersonal skills.
• Strong writing and storytelling skills with a creative flair.
• Basic knowledge of social media management, content creation, or email marketing tools.
• Interest in product marketing, SaaS tools, and user-centered design.
• Ability to work collaboratively in a fast-paced, remote environment.
• Proactive, self-motivated, and results-driven with a willingness to learn.
• Basic understanding of sales and business development processes.
• Familiarity with CRM tools, MS Office, and data analysis tools is a plus.
• 0–2 years of experience in sales, business development, or a related field (internship or academic projects are acceptable).
• Previous experience conducting market research, creating sales presentations, or working in a client-facing role is an added advantage.
• Exposure to business development or startup environments is a plus, but not mandatory.
• Strong verbal and written communication skills, with the ability to engage and influence stakeholders.
• Excellent research and analytical skills to identify opportunities and evaluate market trends.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and CRM tools.
• Creative problem-solving and critical-thinking abilities.
• Time management and organisational skills to manage multiple tasks and meet deadlines.
• Collaborative mindset with the ability to work effectively in a team-oriented environment.
• Basic negotiation skills and the ability to build long-term relationships with clients and partners.
• Motivated, optimistic, and passionate about our mission.
• Strong business acumen and understanding of operational processes.
• Attention to detail, responsive communication, and an execution mindset.
• Ability to work autonomously, professionally, and discreetly.
• Flexibility and willingness to work flexible hours as needed.
• Curiosity about how to make this world a better place to live in.