ABOUT THE JOB
Main responsibility is to lead the day-to-day sales and marketing execution in trade including driving innovations in-trade across categories while managing multiple stakeholders internally and externally. You will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels and customers.
IS THIS YOU?
- BA / B. SC or HND in relevant discipline
- Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
- Commercial & customer marketing experience (Spirits/AFBs)
- Desired candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
- Proven experience in On-Trade Activation
- Selling & Negotiation Skills
- Strong analysis & Synthesis skills
- Presentation Skills & Interpersonal Skills
- Financial Acumen
YOUR KEY RESPONSIBILITIES
- Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships
- Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers)
- Plans and implements trade and consumer promotions/events according to brand guidelines and plan
- Sets standards for customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
- Contributes to the capability development of off trade sales team by sharing knowledge and expertise
- Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
- Ensures achievement of new launches targets in own region/territory and contributes to total team results
- Participation in team activities for the achievement of the team's results (critical KBIs)
- Maintain sales volume, product mix, by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Analyze sales trends and results and Develops Off-Trade Knowledge Programs (Trade promotions, Salesman incentive scheme, Dealer- loader program etc)
ABOUT COCA-COLA HBC
We are a growth company. We, at Coca-Cola HBC have intense passion for growing and winning together. We are deeply dedicated to constantly nurturing individual, team and company growth by unlocking our true potential. Potential that translates into winning results and wider positive impact by our high-performance mindset inspired by our vision of Being the Leading 24/7 Beverage partner. Our people are the nucleus of our success. Customer First is the epicenter of our focus where We over I reflect our team DNA in how we Deliver Sustainably powered by a relentless drive to Make it Simple whatever we decide to do. If you’re ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead, join us at Coca-Cola HBC. We Play to Grow and Win, do you?
