The Role:
We’re seeking a visionary Marketing Manager. The ideal candidate is a strategic thinker, creative executor, and cultural trendsetter - to lead Flytime’s brand storytelling and campaign execution across Africa and beyond. You’ll own the full marketing ecosystem, from creative and digital to PR and sponsorships, ensuring every campaign is data-driven, culturally resonant, and creatively bold. In this role, you will craft unforgettable, high-impact experiences that elevate our shows, engage audiences, and drive business growth.
What You’ll Be Doing
Brand Strategy & Campaign Leadership
- Define and amplify the brand voice, identity, and marketing strategies across all channels
- Lead 360° campaigns to boost awareness, ticket sales, and sponsorship value
- Oversee multi-channel marketing (social, PR, influencer, digital, OOH, experiential) and budget allocations
Creative & Content Direction
- Guide creative output (video, photo, motion graphics) ensuring brand alignment
- Develop briefs and collaborate with internal stakeholders and external agencies
- Oversee branding across venues, merchandise, digital platforms, and partnerships
Event & Ticketing Promotion
- Drive event awareness and conversions through storytelling, artist campaigns, and teasers
- Work with sales teams on ticketing promotions and redemption strategies
Sponsorships & Partnership Marketing
- Identify new leads, create and pitch proposals to prospective and existing sponsors
- Build, maintain and strengthen relationships with sponsors to ensure satisfaction and long-term collaboration
- Oversee partners team in execution duties
- Ensure that sponsors/partners follow consistent messaging across campaigns and have a strong amplification plan
Digital & Performance Marketing
- Oversee digital campaigns (Google Ads, YouTube, Meta, TikTok, email, web)
- Set performance targets, track conversions, and optimize ad creatives
PR & Media Strategy
- Lead PR strategy, press outreach, and media engagement ensuring cohesive messaging across assets
- Serve as spokesperson/key liaison for announcements and crisis communication
Community Engagement
- Manage CRM and social media strategies to personalize communications and understand audience behavior
- Build lasting relationships with fans through interactive experiences, feedback channels, and local outreach
Reporting & Analytics
- Create and present marketing performance reports including post-event debriefs to internal teams and sponsors
- Monitor KPIs across campaigns: engagement, media coverage, impressions, ticket sales, and conversions
- Use analytics and A/B testing to continuously improve performance
Team Management
- Manage marketing team and external agencies/vendors
- Foster cross-functional collaboration across departments (Executive Team, Hospitality, Talent etc.)
- Set clear KPIs and review performance of all marketing personnel, third-party agencies and independent contractors
What We’re Looking For
- 7+ years in marketing/brand leadership (FMCG/entertainment preferred)
- Strong team leadership with creative, media and talent collaborators
- Exceptional storytelling, copywriting and brand strategy skills
- Experience managing agencies (PR, creative, digital) and performance marketing
- Proven track record executing high-pressure campaigns on time/budget
- Excellent interpersonal and communication skills for client-facing interactions
- Creative mindset with attention to detail
- Ability to thrive in a fast-paced environment
The Heart of Who We Are
At Flytime, we’re building a team of bold, world-class professionals who thrive on excellence, creativity, and high-impact execution. We are diligent with our deliverables, committed to on-time delivery, and obsessed with the details that elevate every experience. Our people are fast-moving, solution-driven, and think like our audience - always intentional, always collaborative. We take our work seriously, but not ourselves. We’re fun-loving, good-vibes people who enjoy the journey just as much as the results. Proudly Nigerian with a global mindset, we’re setting the standard for entertainment in Africa. If you’re passionate, precise, and ready to shape culture, Flytime is your stage.
About Flytime Promotions
Flytime Promotions is Nigeria’s leading entertainment and production company since 2004. We don’t just produce events - we create culture. As Africa’s leading entertainment powerhouse, we’re in the business of moments that move the world. With over 21 years of experience, Flytime has delivered world-class events that showcase the extraordinary talent of both emerging and established Nigerian and African artists. Renowned for our commitment to quality, innovation, and safety, Flytime has successfully hosted more than 100 concerts and shows, featuring 400+ performing artists and attracting over 500,000 attendees. The company has collaborated with several corporate brands and media partners, fostering a thriving entertainment ecosystem, while creating opportunities for 3,000 direct and indirect employees, contributing significantly to Nigeria’s economic and cultural landscape. As a trailblazer in the sector, Flytime continues to set new benchmarks for excellence, celebrating African talent, amplifying global connections, and ensuring every event leaves a lasting legacy.
Job Type: Full-time
Pay: From ₦1,000,000.00 per month
Application Question(s):
- How soon can you resume?
Experience:
- Marketing: 6 years (Required)
