Lead, User Growth

PalmPay

Marketing & Communications

We’re seeking a dynamic and data-driven Head of User Growth to lead strategic initiatives aimed at growing PalmPay’s active user base. This role will focus on growth loops, referral programs, agent productivity, activation and reactivation funnels, and new user campaigns. You’ll work cross-functionally with product, marketing, BD, data, and engineering.
Key Responsibilities:

• Own and drive the user growth roadmap across wallet and wealth verticals
• Develop and execute data-backed strategies to acquire, activate, and retain users
• Identify high-impact growth loops (e.g. referrals, rewards, agents, influencers)
• Optimize new user funnels, including onboarding, KYC completion, and first transaction
• Design experiments to test new user incentives, campaigns, and messaging
• Collaborate with brand/marketing to craft compelling user propositions and in-app content
• Monitor key KPIs: DAU/WAU/MAU, CAC, retention, user LTV, and virality metrics
• Work with the data team to segment user types and personalize growth efforts
Support expansion into new user segments and regions (e.g. students, agents, women, gig workers)

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Requirements:

• 5+ years experience in growth, product, or performance marketing—preferably in fintech or e-commerce
• Strong analytical skills; mastery of growth metrics and experimentation frameworks
• Proven success leading user growth at scale (ideally 1M+ MAU products)
• Ability to thrive in a fast-paced, execution-first environment
Bonus: SQL skills or familiarity with tools like Mixpanel, Amplitude, or Firebase

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