Growth Marketer - Organic Social

Cowrywise

Marketing & Communications

Our Goal:

To be the dominant, digital-first, wealth and asset management partner for the underserved African middle class and fast-growing African businesses.

To meet this goal, a big part of your time will be committed to building brand awareness through strategic storytelling and by creating and distributing both new and existing content that highlights our brand, products, and services.

Why?

• We have built innovative and niche products that are extremely beneficial to our customers and require an expert-level approach to marketing them.
• We want our current social media presence to reflect our model as a product-led business and position us as experts armed with the right set of products, knowledge, and tools to help our customers build wealth.

As such, we are looking for an individual with core marketing competencies and expertise in leveraging social media strategically to drive business growth. This individual must understand people, consumer behaviour, and the nuances of engagement on social media channels.

Location

Lagos (hybrid)

Primary Responsibilities

• Unlock social media as a growth engine by growing and engaging the community, as well as driving conversions via social media channels.
• Build awareness, brand equity, change perceptions, and execute social media strategies to drive growth.
• Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.
• Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).
• Rapidly assess, forecast, propose, and execute organic social media campaigns that deliver leads and achieve performance goals.
Apply a highly analytical, experimental and strategic approach to engagement, content development and distribution, storytelling, campaign planning and management.

An ideal candidate will bring:

• Combination of diverse skills as a marketer, content creator, social media manager, storyteller and engagement specialist with a strong grasp of digital marketing, MarTech, and social media.
• Minimum of 5 years in a core marketing or digital marketing role. Should have campaign management experience, with 3+ years executing and optimising social media campaigns that drive business goals, generate leads and acquire customers..
• Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.
• Excellent communication skills.
• Ability to use data to derive insights and present information and proposals clearly to leaders, users, and partners.
Experience in performance marketing or a degree in Economics, Finance, or an equivalent field is a plus.

Reporting Line

The job holder will report to the Head of Growth.

Compensation

The starting compensation for this role is between NGN1,000,000 – NGN1,500,000 monthly net.

Our People Management Philosophy

Towards building the best place to work, we believe that our people should be free to bring their authentic selves to work while fully taking charge of their responsibilities. Our hybrid work environment offers all statutory benefits. In addition, our compensation and lifestyle benefits support our mission of guaranteeing a good quality of life for our people.

All applicants will be considered strictly on the merit of their application.

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