Digital Content and Community Manager

Poke Ltd

Marketing & Communications

Location: Lagos, Nigeria (Hybrid)

Company: Poke Ltd

Job Type: Full-Time

Salary Range: ₦180,000 – ₦220,000 (based on experience)

About Poke Ltd

Poke is a creative storytelling consultancy helping brands transform business objectives into well-told stories across multiple platforms—digital, traditional, and experiential. At Poke, we champion storytelling as a science that drives results.

Role Review

We’re looking for a Digital Content & Community Manager to lead the development, execution, and optimization of content across digital platforms while building and nurturing online communities for our clients and in-house brands.

This role requires a content-savvy, data-informed, culturally aware individual who understands how to build loyal, engaged audiences and can bring strong energy, creativity, and organization to the role.

Key Responsibilities

• Plan, create, and publish engaging content across social media, blogs, email, and website platforms.
• Own and manage monthly editorial/content calendars aligned with marketing campaigns and product launches.
• Monitor, moderate, and engage with communities across all platforms (Instagram, X, TikTok, LinkedIn, YouTube, etc.)
• Develop and implement community growth strategies to increase engagement, followers, and platform visibility.
• Collaborate with designers, copywriters, and strategists to deliver unified campaigns.
• Track content performance metrics (reach, engagement, CTR, etc.) and generate weekly/monthly reports.
• Monitor trends, pop culture, and conversations to keep brand content fresh, relevant, and resonant.
• Manage influencer collaborations, track their deliverables, and measure impact.
• Drive UGC (user-generated content) initiatives and campaign-led conversations.
• Attend events (physical or virtual) to represent the brand and generate live content when required.
• Ensure all digital touchpoints align with client brand tone, voice, and guidelines.
Build community feedback loops and relay insights to the creative and strategy teams.

Requirements

• 2–4 years of proven experience in content creation, community management, or social media marketing (agency experience preferred).
• Exceptional writing, editing, and visual storytelling skills.
• Strong knowledge of social media tools (e.g., Meta Suite, TikTok Creator Tools, Canva, Hootsuite, Buffer).
• Ability to write for different tones and audiences (Gen Z, corporate, lifestyle, entertainment).
• Passion for trends, memes, internet culture, and how to harness them in campaigns.
• Experience managing influencer outreach, briefing, and performance tracking.
• Data-driven mindset—ability to read analytics, extract insights, and optimize content accordingly.
• Familiarity with AI tools for content creation and scheduling is an added advantage.
• Strong communication and team collaboration skills.
Ability to manage multiple brands simultaneously with strong time management.

Nice to Have

• Basic knowledge of paid media (boosting, ads targeting).
• Basic graphic design/video editing (Reels, Stories, Canva, CapCut).
Experience working with performance-focused teams or creative strategy teams.

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