Location: Hybrid
Industry: Luxury Travel & Concierge Services
Job Type: Full-Time
About Beyond Accra
Beyond Accra is a luxury travel concierge brand that curates bespoke experiences across Africa and beyond. We specialize in creating unforgettable journeys tailored for discerning travelers, from ultra-high-net-worth individuals to diaspora communities and corporate clients. Our mission is to showcase Africa as a premier destination while offering seamless, personalized service.
We are looking for a Creative Director with strong social media management expertise to lead our creative vision, strengthen our brand identity, and drive growth through compelling storytelling across digital platforms.
Role Overview
The Creative Director will be the brand’s creative backbone, responsible for shaping Beyond Accra’s visual and narrative identity. You will oversee content creation, social media strategy, and brand campaigns, ensuring that every touchpoint reflects luxury, innovation, and authenticity. You will collaborate with leadership to design and execute strategies that position Beyond Accra as a leader in luxury travel concierge services.
Key Responsibilities
- Creative Strategy & Brand Development
- Define, own, and evolve the Beyond Accra creative vision across digital and offline platforms.
- Ensure all campaigns, visuals, and messaging align with luxury branding standards.
- Lead creative direction for partnerships, events, and marketing materials.
- Social Media Management
- Develop and execute social media content strategies across Instagram, LinkedIn, and other relevant platforms.
- Manage content calendars, post scheduling, community engagement, and analytics reporting.
- Drive growth in followers, engagement, and conversions through compelling storytelling.
- Content Creation & Campaigns
- Oversee creation of photo, video, and written content, ensuring consistency and high aesthetic standards.
- Direct and collaborate with photographers, videographers, and designers.
- Craft innovative campaigns to engage audiences and highlight Beyond Accra destinations, services, and events.
- Team Collaboration & Leadership
- Work closely with the business development and operations teams to align creative output with business goals.
- Provide creative leadership and mentoring for junior team members, freelancers, and partners.
- Present creative concepts and pitch decks for clients, partners, and internal stakeholders.
Qualifications & Skills
- Education & Experience
- Bachelor’s degree in Marketing, Communications, Creative Arts, or related field (preferred).
- 3+ years of experience in creative direction, brand strategy, or social media management.
- Proven experience building or managing a luxury, lifestyle, or travel brand is a strong advantage.
- Core Competencies
- Exceptional creative vision with a strong sense of luxury branding and storytelling.
- Demonstrated success in managing and growing social media platforms.
- Proficiency in design and content tools (Canva, Adobe Suite, Figma, etc.).
- Strong project management, leadership, and presentation skills.
- Excellent written and verbal communication skills with a persuasive edge.
- Personal Attributes
- Highly creative with an eye for aesthetics and detail.
- Independent, proactive, and able to deliver with minimal supervision.
- Flexible, adaptable, and able to thrive in a fast-paced startup environment.
What We Offer
- Competitive salary of ₦300,000 per month.
- Opportunity to define the creative direction of a pioneering luxury travel brand.
- Exposure to international clients and partnerships in luxury, travel, and hospitality industries.
- Career growth opportunities as the company expands across Africa and beyond.
- A dynamic, inclusive, and collaborative work environment that values innovation and creativity.
How to Apply
If you are passionate about luxury travel, storytelling, and creative innovation, we’d love to hear from you. Please submit your CV, portfolio (with social media case studies or campaigns you’ve led), and a brief cover letter explaining why you are the ideal fit for Beyond Accra to ([email protected])
Job Type: Full-time
Pay: Up to ₦300,000.00 per month
Experience:
- Social media management: 3 years (Required)