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Business Intelligence Associate
Redwire Marketing Consulting
Research, Teaching & Training
Lagos Full Time
Advertising, Media & Communications NGN 400,000 - 600,000 Negotiable
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Job Summary
As the Business Intelligence Associate, you will support data-driven decision-making by collecting, analyzing, and interpreting data across for the business and its clients. Your role will involve transforming raw data into meaningful insights, identifying trends and opportunities, and helping improve operational efficiency and strategic planning.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
Responsibilities:
- Analyze and interpret data to provide metrics and understand requirements to build and implement successful initiatives for the company and its clients.
- Research market and industry trends and patterns.
- Solve business problems using statistical techniques and advanced programming languages.
- Execute data extraction and manipulate client information from client information systems or other data sources.
- Utilize statistical modeling solutions to forecast potential new client acquisition, defection, retention programs, and cross-selling opportunities.
- Use CRM or other Marketing Automation Tools to assist with the development and implementation of targeted sales leads, cross-selling, client relationship retention, and client acquisition, utilizing predictive modeling techniques.
- Support CRM (Customer Relationship Management) strategies by using methodologies/systems such as client profiling, behavior analysis, and segmentation, to strategy development and impact assessment and performance;
- Create and produce ongoing monthly reports and metrics in company areas such as client acquisition, client retention, client defection, product penetration, cross-sell rates, balance retention, and segmentation metrics.
- Produce dashboards and reports using the Master Customer Information File (MCIF) system;
- Develop standardized internal controls to ensure continued data quality for visibility of metrics for analysis.
- Stay up to date with current developments for new data mining techniques, programming, and marketing automation.
- Provide support and guidance to junior analysts in report creation.
- Recommend changes and improvements based on research findings to improve clients' business models, goals, and milestone expectations.
- Use web analytics platforms and reporting tools such as Adobe Analytics and Google Analytics to provide timely integrated reports/dashboards to internal customers to drive tactical programs and inform the optimization of paid search (PPC) and Social Advertising campaigns.
- Inform the strategic development of digital campaigns by understanding relevant market data and competitive insights, as well as an understanding of prospects/audience intelligence.
- Work with all business units to improve intelligence reporting and analysis. Other duties as assigned.
Requirements:
- Bachelor’s degree in Statistics, Economics, Data Science, Mathematics, Research, Business Administration, or related field.
- 4 - 5+ years of experience in Marketing Strategy Development, Data Mining, Business Intelligence, Analytics, Marketing Research and/or Project Management
- Experience working with large datasets using data analysis tools such as Excel (pivot tables, VB scripting), Access, Business Objects, Tableau, or SQL
- Advanced knowledge of research methods, techniques, formulas, and tests.
- Exceptional ability to interpret data and analyse trends, as well as prepare industry outlooks and forecasts.
- Strong analytical skills with the ability to collect, organize, and disseminate large complex data with high attention to detail and accuracy.
- Extensive experience in summarizing and presenting findings in reports.
- Strategic Thinking and Problem-Solving skills
- Leadership, training, and coaching skills.
- Outstanding written and verbal communication skills.
- Ability to prioritize and multi-task in a fast-paced environment. Socially conscious and interested in contributing to the development of the country.
What We Offer:
- Flexible work arrangement (hybrid)
- Professional development: We want you to grow with us, so we’re intentional about our learning programs.
- Personal development: You have the freedom to try new things and participate in various projects. We also have a well-rounded library to widen your mind.
- Innovative experience: We’re up to date with the right tools, workspace, methods, and systems.
- A friendly, youthful, and open culture.
- Competitive remuneration and other allowances.
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