Brand Manager - Health-Tech Startup

Wow Effect Communications

Marketing & Communications

We are a full-service digital agency building transformative solutions at the intersection of technology and human needs. Our internal startup incubator has successfully birthed two thriving businesses, and we're now preparing to launch our most ambitious venture yet – a revolutionary AI-powered digital health platform set to transform how Nigerians manage their healthcare journey.

We’re looking for a strategic Brand Manager to shape the identity, voice, and growth of this disruptive product. If you thrive in fast-paced environments and want to build a brand from the ground up, this role is for you.

Responsibilities

• Brand Foundation: Develop comprehensive brand identity, positioning, and messaging strategy for the health-tech platform
• Go-to-Market Strategy: Create and execute pre-launch marketing campaigns to build anticipation and early user base
• Content Strategy: Develop health education content that establishes thought leadership
• Team Collaboration: Work closely with product, tech, and business development teams during final product development
• Launch Campaign: Execute a high-impact launch strategy across digital and traditional channels
• Brand Awareness: Achieve significant brand recognition in Nigeria's digital health space
• User Acquisition: Drive initial user adoption through innovative marketing strategies
• Partnership Marketing: Collaborate with healthcare providers and institutions for credible market entry
Media Relations: Manage PR and media strategy for maximum launch visibility

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or related field
• Experience: 5-8 years of brand management experience, preferably in tech, healthcare, or consumer brands
• Startup Experience: Previous experience in early-stage startups or high-growth environments
• Digital Marketing Expertise: Proven track record in digital marketing, growth hacking, and performance marketing
Brand Building: Demonstrated success in building brands from ground up or significant rebranding initiatives

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