Shopper Marketing & Revenue Growth Manager

PZ Cussons

Marketing & Communications

We are PZ Cussons. Our purpose is
For everyone, for life, for good .
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Key Accountabilities

• Shopper/Customer Insights: Conduct research to understand shopper behavior, preferences, and needs to drive revenue growth
• Strategy Development: Develop and execute annual shopper marketing plans to drive sales, increase customer engagement, and enhance brand visibility.
• Retail Partnerships: Collaborate with retail partners to develop and execute joint marketing initiatives, promotions, and in-store activations both for open market, MT/GO stores and E-Commerce Customers.
• In-Store Experience: Design and implement in-store experiences, including point-of-sale displays, promotions, Gondola alignment and branding.
• Digital Integration: Integrate digital elements into shopper marketing strategies to enhance the shopping experience.
• Measurement and Evaluation: Track and analyze sales data, shopper behavior, and marketing metrics to measure the effectiveness of shopper marketing initiatives.
• Budget Management: Manage budgets and resources to achieve shopper marketing objectives and “Win at the Shelf”
• Revenue Growth Strategy: Develop and execute revenue growth strategies to achieve sales targets and expand market share.
• Sales Analysis: Analyze sales data, market trends, and customer behavior to identify opportunities for growth.
• Customer Relationship Management: Build and maintain strong relationships with key customers to drive revenue growth and improve customer satisfaction.
• Sales Forecasting: Develop and manage demand forecasts alongside demand planning team to ensure accurate revenue projections.
• Ownership of commercial planning meetings(Step 2)
• Performance Management: Monitor and report on sales performance, identifying areas for improvement and implementing corrective actions.
Cross-Functional Collaboration: Collaborate with internal stakeholders, including sales, marketing, and product teams, to drive revenue growth.

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Measurement/Performance Indicators
Revenue Growth

• Sales Revenue: Increase in sales revenue attributed to shopper marketing initiatives
Revenue Growth Rate: Year-over-year revenue growth rate

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Shopper Marketing Effectiveness

• Shopper Engagement: Increase in shopper engagement metrics (e.g., foot traffic, dwell time, interactions)
• Return on Investment (ROMI): Return on investment for shopper marketing initiatives
Shopper Insights: Quality and depth of shopper insights gathered through research and analytics

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Operational Efficiency

• Project Timeliness: Timeliness and efficiency of project execution
Budget Management: Effective management of budgets and resources

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Qualifications
Qualification, Knowledge, Skills & Experience Needed:

• First Degree in any discipline
Computer literacy (MS Word, Excel, PowerPoint)

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Experiences: (What experience brings success to this role)

• Minimum of 7-10 years commercial experience in marketing or sales
• Experience with data analysis and interpretation, including sales data, market research, and shopper insights.
• Full understanding of sales drivers
Experience with cross-functional teams including sales, marketing, to drive sales result.

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Knowledge: (What does the person need to know)

• Good knowledge of business objectives and priorities.
Knowledge of Shopper, channel and category trends

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At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds because your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
We're dedicated to creating an inclusive environment and we welcome applications from everyone.
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
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