Growth Digital Marketing Manager

Tech Workstations

Marketing & Communications

Company Description

Tech Workstation is a dynamic tech firm specializing in comprehensive digital solutions and innovative applications. The company prides itself on being at the forefront of technological advancements, offering services tailored to meet the diverse needs of clients. From mobile app development to IT consulting, Tech Workstation delivers high-quality solutions with a focus on collaboration, creativity, and customer-centricity.

Role Description

This is a full-time hybrid role for a Growth Digital Marketing Manager at Tech Workstation. The role is primarily located in Lekki but allows for some remote work. The Growth Digital Marketing Manager will be responsible for overseeing social media marketing, lead generation, marketing initiatives, web analytics, and digital marketing strategies to drive growth and engagement.

Key Responsibilities

• Develop and execute multi-channel digital marketing campaigns (paid search, paid social, SEO, email, affiliates, partnerships, etc.) to drive growth KPIs.
• Plan, launch, and optimize paid media campaigns on Google Ads, Meta, LinkedIn, TikTok, and other platforms.
• Manage conversion rate optimization (CRO) initiatives to improve funnel performance.
• Conduct A/B tests on ads, landing pages, and email campaigns to maximize ROI.
• Analyze campaign performance, generate insights, and produce regular reports for stakeholders.
• Collaborate with product, design, and sales teams to align marketing efforts with business goals.
• Research new channels, tools, and tactics to continuously improve acquisition efficiency.
• Own the marketing automation strategy to nurture leads and re-engage customers.
Manage budgets effectively to maximize marketing ROI.

Qualifications

• Social Media Marketing and Marketing skills
• Lead Generation and Digital Marketing skills
• Experience with Web Analytics
• Strong analytical and strategic thinking abilities
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced environment and collaborate with cross-functional teams
Bachelor's degree in Marketing, Business, or related field

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