- The Sales Executive is responsible for generating sales, promoting and expanding product distribution, and building customer relationships within Lagos Island.
- The role ensures effective product visibility, timely collections and consistent achievement of sales targets, in alignment with the company’s business objectives.
Key Responsibilities
- Sales Generation
- Achieve assigned monthly and quarterly sales volume/value targets within assigned territory
- Actively seek new sales opportunities through cold calling, networking, and referrals.
- Follow up on leads, close sales, and process customer orders efficiently.
- Continually prospect for new customers to drive sales growth and expansion.
- Customer Relationship Management
- Maintain regular contact with customers, addressing queries and resolving issues promptly.
- Provide excellent after-sales service and support.
- Develop and maintain a loyal customer base in assigned territory.
- Maintaining effective & consistent business communication with Customers
- Timely dissemination of the monthly sales target to customers
- Territory & Route Management
- Plan and execute daily sales routes to ensure maximum market coverage.
- Identify new markets, customer segments, and distribution opportunities.
- Competitors' activities tracking and reporting
- Maintaining standard weekly sales call frequency rates
- Keeping strictly to the assigned Sales territory route coverage
- Trade Marketing & Merchandising
- Ensure product availability, visibility, and accessibility in all assigned outlets.
- Participate in promotional activities, trade shows, or marketing campaigns when required
- Conduct product presentations and demonstrations as needed.
- Proactively propose Sales promotion activities to drive sales volume or combat competition in your assigned sales territory
- Collections
- Ensure prompt collection of payments.
- Ensure payments are made directly to the company’s account
- Ensure monthly collection targets are met
- Monitor customer accounts to avoid overdue debts.
- Flag any debt you foresaw is likely to go bad to your line Manager
- Reporting & Feedback
- Maintain accurate records of sales activities using reporting templates.
- Submit daily/weekly sales and market intelligence reports to the Area Sales Manager.
- Monitor market trends and provide insights on competitor activities like products, pricing, and promotional trends.
- Any other responsibility assigned by the area sales manager
Key Performance Indicators (KPIs)
- Achievement of monthly/quarterly sales targets.
- Customer recruitment, retention, and growth in the active customer base.
- Number of new accounts opened.
- Product availability, visibility, and merchandising compliance.
- Timely payment collection
Requirements
- Education
- B.Sc./ HND in Marketing, Business Administration or related field.
- Experience
- Minimum of 2 - 3 years of experience in FMCG field sales.
- Experience in dairy, beverage, or similar fast-moving consumer goods is an advantage.
- Must be resident in Jos or Adamawa or willing to relocate to the assigned location.
- Certification (indicate N/A if not required)
- Skills & Competencies
- Strong sales and negotiation skills.
- Excellent interpersonal and communication abilities.
- Good understanding of local markets and distribution channels.
- Ability to work with minimal supervision.
- Proficiency in basic MS Office applications and reporting tools.
Working Conditions
- Field-based with frequent travel within assigned territory.
- Requires the ability to work under pressure and meet deadlines.