Sales Executive

• The Sales Executive is responsible for generating sales, promoting and expanding product distribution, and building customer relationships within Lagos Island.
• The role ensures effective product visibility, timely collections and consistent achievement of sales targets, in alignment with the company’s business objectives.

Key Responsibilities

• Sales Generation
  • Achieve assigned monthly and quarterly sales volume/value targets within assigned territory
  • Actively seek new sales opportunities through cold calling, networking, and referrals.
  • Follow up on leads, close sales, and process customer orders efficiently.
  • Continually prospect for new customers to drive sales growth and expansion.
• Customer Relationship Management
  • Maintain regular contact with customers, addressing queries and resolving issues promptly.
  • Provide excellent after-sales service and support.
  • Develop and maintain a loyal customer base in assigned territory.
  • Maintaining effective & consistent business communication with Customers
  • Timely dissemination of the monthly sales target to customers
• Territory & Route Management
  • Plan and execute daily sales routes to ensure maximum market coverage.
  • Identify new markets, customer segments, and distribution opportunities.
  • Competitors' activities tracking and reporting
  • Maintaining standard weekly sales call frequency rates
  • Keeping strictly to the assigned Sales territory route coverage
• Trade Marketing & Merchandising
  • Ensure product availability, visibility, and accessibility in all assigned outlets.
  • Participate in promotional activities, trade shows, or marketing campaigns when required
  • Conduct product presentations and demonstrations as needed.
  • Proactively propose Sales promotion activities to drive sales volume or combat competition in your assigned sales territory
• Collections
  • Ensure prompt collection of payments.
  • Ensure payments are made directly to the company’s account
  • Ensure monthly collection targets are met
  • Monitor customer accounts to avoid overdue debts.
  • Flag any debt you foresaw is likely to go bad to your line Manager
• Reporting & Feedback
  • Maintain accurate records of sales activities using reporting templates.
  • Submit daily/weekly sales and market intelligence reports to the Area Sales Manager.
  • Monitor market trends and provide insights on competitor activities like products, pricing, and promotional trends.
  • Any other responsibility assigned by the area sales manager

Key Performance Indicators (KPIs)

• Achievement of monthly/quarterly sales targets.
• Customer recruitment, retention, and growth in the active customer base.
• Number of new accounts opened.
• Product availability, visibility, and merchandising compliance.
• Timely payment collection

Requirements

• Education
  • B.Sc./ HND in Marketing, Business Administration or related field.
• Experience
  • Minimum of 2 - 3 years of experience in FMCG field sales.
  • Experience in dairy, beverage, or similar fast-moving consumer goods is an advantage.
  • Must be resident in Jos or Adamawa or willing to relocate to the assigned location.
• Certification (indicate N/A if not required)
• Skills & Competencies
  • Strong sales and negotiation skills.
  • Excellent interpersonal and communication abilities.
  • Good understanding of local markets and distribution channels.
  • Ability to work with minimal supervision.
  • Proficiency in basic MS Office applications and reporting tools.

Working Conditions

• Field-based with frequent travel within assigned territory.
• Requires the ability to work under pressure and meet deadlines.