Reports To: Senior Manager - Sales and Trade Development Enugu
Division: Sales and Distribution
Mission:
- To manage and develop trade infrastructure and Financial Services through channels of distribution especially retailers, to ensure MTN dominance at retail in the assigned territory. To drive visibility and brand affinity within assigned territory for competitive edge.
Description:
- Confirm that sub dealers and dealer branches are contacted and stock receipt/movement verified.
- Provide informal training in shops on products, services and promotions being run by marketing, channel or region and on-the-spot training/coaching of all visited outlets in territory (100% of all visited outlets in call cycle)
- Manage events and promos, generate sub-dealer promo specifications and perform post-promo evaluation
- Provide weekly/monthly sales activity report and market intelligence report to field service engineers
- Monitor and report back on network quality and other sales impacting indices in territory covered
- Ensure call cycle time of 8 - 10 visits a day per territory or as business requires
- Identify, classify and support all players in channels of distribution and ensure weekly/monthly database update
- Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles
- Direct all channel participants to MTN identified growth area within your territory
- Establish consistent channel standards including branding as per channel recommendation.
- Increase brand awareness – Signage, POS distribution and target 65% visibility in the channel of distribution (Trade marketing team will measure)
- Support all identified outlets with 100% merchandizing as appropriate and defined.
- Build relationship between lower and upper levels (i.e. authorized distributors and sub dealers), support trade partners and Sub dealers and link subs, retailers etc. to Trade Partners and help nurture the relationship
- Resolve all issues/queries with regards to activations, products and promotions Gather market information and provide feedback to management.
Education:
- First degree Preferably social sciences Fluent in English
Experience:
- 1–3 years’ experience in an area of specialization, with experience working with others
- Experience working in a medium organization
- Sales and Marketing experience in a fast-moving consumer goods environment