We are seeking a highly strategic, performance-driven Business Lead with strong business management capabilities. This role combines high-level client engagement with commercial leadership, ensuring outstanding client service delivery while also contributing to the financial and operational health of the agency. The successful candidate will be responsible for driving client growth, leading cross-functional teams, and supporting agency profitability through effective planning, resource allocation, and execution excellence.
Key Responsibilities Relationship & Account Management
- Lead the strategic development and management of key client accounts, serving as the primary point of contact.
- Build trusted advisor relationships with senior-level clients, understanding their business goals and aligning agency services accordingly.
- Translate client briefs into actionable strategies and deliverables in collaboration with internal departments.
- Ensure consistent delivery of high-quality experiential campaigns, activations, and marketing solutions on time and within budget.
- Monitor client satisfaction and proactively address concerns or areas of improvement.
Strategic & Business Leadership
- Support the development of annual business plans and revenue targets across client portfolios.
- Identify and pursue organic growth opportunities within existing accounts (up-sell and cross-sell).
- Contribute to business development efforts, including participation in pitch presentations, proposals, and RFP responses.
- Maintain a pulse on industry trends, competitor activity, and client market dynamics to inform campaign strategy and execution.
Project Oversight & Operational Efficiency
- Oversee the lifecycle of projects, from conceptualization to execution, ensuring deliverables meet brand standards and KPIs.
- Manage account profitability, track budgets, and ensure financial targets are met.
- Collaborate with production, creative, finance, and operations teams to ensure alignment, resource allocation, and operational efficiency.
- Implement and maintain account reporting, workback schedules, and performance dashboards.
Team Leadership & People Management
- Lead and mentor account managers and junior client service team members, fostering a high-performance, client-centric culture.
- Provide guidance, coaching, and performance evaluations, aligning team goals with broader agency objectives.
- Champion collaboration, communication, and knowledge sharing across departments.
Key Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or professional marketing certification is an added advantage.
- Minimum of 4–8 years’ experience in account management, client services, or business development within an experiential or marketing communications agency.
- Proven success in managing high-value accounts, driving revenue growth, and leading cross-functional teams.
- Strong commercial acumen with ability to develop budgets, manage financial performance, and drive profitability.
- Excellent leadership, presentation, and interpersonal skills.
- Deep understanding of brand marketing, experiential strategy, consumer engagement, and integrated campaigns.
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Strong negotiation, analytical thinking, and problem-solving capabilities.
Key Performance Indicators (KPIs)
- Client retention and satisfaction scores
- Account revenue growth and profitability
- Campaign delivery timelines and quality metrics
- Team performance and development
- New business contribution or lead conversions
Job Types: Full-time, Contract, Permanent
Job Types: Full-time, Contract
Contract length: 36 months
Pay: ₦500,000.00 - ₦600,000.00 per month