Brand Specialist (Equity Based)

Paige

Marketing & Communications

About Us

We are an early-stage management consulting brand. We're on a mission to become the essential growth partner for the next generation of Nigerian SMEs. We believe most businesses are held back by two key things: not having the right people and not having the right processes . Our unique model provides integrated solutions that solve both problems at once, making us indispensable to our clients' success. We have the business and creative team in place; now, we're looking for a visionary brand architect to join us on this journey.

Job Overview

As our Founding Brand Lead, you will be the chief storyteller and brand architect, shaping how the market perceives Paige from day one. This is a ground-floor opportunity to build a market-defining brand from scratch. You will lead a small, agile team, work directly with the founders as a strategic partner, and have full ownership of our brand's voice and identity. Success in this position means transforming Paige from a concept into a recognized and respected brand that drives our business growth.

Key Responsibilities

Brand Strategy & Development

• Revamp and own Paige's comprehensive brand strategy, including its voice, tone, messaging pillars, and visual identity.
• Continuously analyze the market and competitor landscape to ensure our brand remains differentiated and impactful.

Content & Campaign Leadership

• Provide high-level creative and strategic direction for all content marketing, social media campaigns, and PR efforts.
• Guide the team to create cohesive, high-quality content that establishes Paige as the leading authority on SME growth in Nigeria.

Team Leadership & Mentorship

• Lead and mentor the creative team (Social Media Manager, Copywriter) to execute the brand strategy effectively.
• Foster a culture of creativity, collaboration, and high performance within the brand team.

Performance & Analytics

• Establish the KPIs for brand health, audience growth, and market perception.
• Track, analyze, and report on key metrics, translating data into actionable insights and strategic recommendations for the founding team.

Requirements

• Experience: 5+ years of experience in brand strategy or brand management, with a proven track record of building brands from the ground up.
• Leadership: Demonstrable experience leading and mentoring creative teams.
• Strategic Mindset: An entrepreneurial spirit with the ability to connect brand initiatives directly to business growth and lead generation.
• Communication: Exceptional verbal and written communication skills, with a talent for storytelling.
• Skills: Proficiency in digital marketing, content strategy, and social media management.

Bonus Points

• Experience working within the Nigerian tech or B2B service industries.
• A personal passion for Nigeria's SME ecosystem and a belief in our mission.
• Experience working in an agile, startup environment.

Why Join Paige?

• Build a Legacy: This is a rare opportunity to be the architect of a brand from its very first day. The brand you build will be your legacy.
• True Partnership: This is an equity-based role on the founding team. Your success is our success, and you will share directly in the long-term value we create.
• Make a Real Impact: You won't just be marketing a product; you'll be empowering the next generation of Nigerian businesses to succeed.
  
  

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